FS107010 Social Research Call off Contract WP28 - Improving Consumer Adherence to Use-By dates

The FSA was set up to protect public health in relation to food. Our main goal is to ensure food is safe. Since consumers are responsible for the safe preparation and storage of food in their home, the FSA gives practical guidance and recommendations to consumers on food safety and hygiene in the home. This includes advising the public to follow storage instructions on foods and eat foods that have a use-by date (UBD) on or before the UBD, as storing and cooking food past its use by date can lead to food poisoning.