Provision of Optimisation Agreement (AB Testing)
Estimated value
£39k
Awarded value
£39k
Suppliers
1
Lots
1
Published
06 Dec 2024
Description
This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's (DBT) mission of enhancing digital performance and enabling data-driven decision-making across its services. DBT is procuring this tool to optimize user experiences, improve website and application performance, and enhance the effectiveness of marketing campaigns. The contract was awarded to Wingify Software Private Limited on the 29/11/2024 and the term runs until 29/11/2026.
Scope
- Reference
- tender_455368/1433051
- Total value
- £38,990 excluding VAT
- Commercial tool
- Standalone contract
- Contract dates
- 29 Nov 2024 to 29 Nov 2026
- CPV classifications
- 48000000
- Particular suitability
- Small and medium-sized enterprises (SME)Voluntary, community and social enterprises (VCSE)
Submission & procedure
- Submission deadline
- 28 Nov 2024, 11:59 pm
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£39k
Award date
29 Nov 2024
Contract start
29 Nov 2024
Contract end
29 Nov 2026
Awarded suppliers· 1 supplier
Awarded 29 Nov 2024 · Contract period 29 Nov 2024 — 29 Nov 2026
Other contracts from Department for International Trade
Full notice and award history for this contracting authority is on the buyer profile.
Other contracts awarded to Wingify Software Private Limited· 1
Cross-buyer view of this supplier's public-sector wins.
| Title | Type | Value | Published |
|---|---|---|---|
| Experimentation and Implementation Tool | contract | £81k | 13 Jun 2024 |