Content Strategy: Leading Change

Content Strategy Leading Change Course - 2 day course 14 Senior & Lead Content Designers to attend (delivery as open courses at these levels to minimise impact on functional delivery) At the end of the 2 days Learners will be able to develop their own content strategy including: Journey patterns and super needs to base new content on. content proposition to define what you do and don't want to publish. Processed by SSCL core messages that define what your organisation wants to get across to users. defining success criteria with user intent. developing a collaborative workflow. developing governance that supports your workflow.