UY PROC 1240 - YORK ONLINE STRATEGIC PARTNERSHIP

University of YorkcontractFind a TenderRef ocds-h6vhtk-060a4eProcurement Act 2023SME suitableplanned
View buyer

Estimated value

services

Awarded value

Suppliers

0

Lots

1

0 awarded

Published

09 Feb 2026

This is a preliminary market engagement notice

Map the supplier landscape and document your shortlist before opening the tender. The market simulation produces a defensible audit record you can attach to your procurement file.

Run market simulation

Description

The University of York, a world‑ranked Russell Group institution, is seeking a high‑calibre strategic partner to accelerate the growth and global reach of its York Online portfolio. With a mature and successful postgraduate online degree presence, the University is now entering the next phase of its online strategy, with plans to expand its current degree portfolio and develop new offerings in short courses, stackables and micro-credentials. The University of York's contract with its current partner for online programme management is due to expire in March 2027 and we are carrying out a procurement process to appoint a partner to support the next phase of our ambitious plans. We are seeking an OfS registered (or in the process of OfS registration), innovative partner with a proven track record of delivering high-impact, data-driven marketing, lead generation and student recruitment at a global level across a diverse portfolio of degrees, micro‑credentials and short-courses. Our future partner will excel in market insight, conversion management, the delivery of a seamless, high‑quality digital experience from a UK base for learner recruitment, as well as having capabilities in B2B sales and recruitment providing an authentic University of York experience. The University of York will remain the lead for all current academic pedagogy, teaching, and for the long‑term student success and pastoral journey. Following an initial phase of transition for our existing online programmes, we will be looking to take forward new developments including but not necessarily limited to: New and/or revised online Masters degrees University- or partner-developed short courses, with credit-bearing options, that may provide pathways to degrees 'Stackable' short courses and awards Innovative use of AI to support programme development and delivery (content, assessment and feedback) and to enhance the student experience and progression. Initial contract estimated to be June 2026 to June 2031, with potential to renew for a further 5 or 10 years to June 2036 or 2041

Scope

Reference
UY PROC 1240
Total value
Above the relevant threshold
Commercial tool
Standalone contract
Contract dates
29 Jun 2026 to 29 Jun 2031
Possible extension to 29 Jun 2041

Where the services and commercial offer have evolved or remained similar in scale and or nature, where the requirement continues, where the performance of the services continues to meet our requirements, the University reserves the right to extend this agreement by either one or two consecutive periods of five years.

Main category
services
CPV classifications
79340000
80300000
Particular suitability
Small and medium-sized enterprises (SME)

Award criteria

Criteria the buyer will use to evaluate bids.

NameDescriptionTypeWeighting
Total income current programmestotal income to University on current programmes years 1-5price25.00%
Total income new programme proposalsTotal income to University on new programme proposals years 1-10price10.00%
Business planquality10.40%
Widening participationquality5.20%
Marketing plan (degrees)quality3.90%
Recruitment strategyquality3.90%
Recruitment servicequality3.90%
Admissionsquality3.90%
Monitoring qualityquality3.90%
Organisational capabilityquality5.85%
Implementation plan (degrees)Percentage rounded for the noticequality4.88%
Data integrationPercentage rounded for the noticequality3.58%
Short courses proposalPercentage rounded for the noticequality4.87%
Marketing plan (short courses)quality3.90%
Implementing (short courses)Percentage rounded for the noticequality0.97%
Researchquality3.25%
Contract amendmentsquality1.95%
Community benefitsquality0.65%

Participation

Conditions suppliers must meet to bid.

As provided in the Invitation to Participate documentation provided at https://in-tendhost.co.uk/york/aspx/Home