OU Brand Tracking Services
Estimated value
£904k
Awarded value
£904k
Suppliers
1
Lots
1
Published
09 Oct 2025
Description
The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, alumni and employers. The restricted procurement procedure under the terms of the Public Contract Regulations 2015 requires potential bidders to complete a Standard Supplier Selection Questionnaire in the first instance. The five (5) highest scoring bidders will be invited to the invitation to tender stage. The contract is for an initial period of three (3) years and may be extended by the OU by one further twelve (12) month period up to a maximum of four years in total. Further details are contained in the procurement documents, via the URL link detailed in this notice.
Scope
- Reference
- OU Brand Tracking/RES/PRO/2024
- Total value
- £904,000 excluding VAT
- Commercial tool
- Standalone contract
- Contract dates
- 30 Sept 2025 to 30 Sept 2028
- CPV classifications
- 79310000
- Particular suitability
- Small and medium-sized enterprises (SME)
Submission & procedure
- Submission deadline
- 09 Jan 2025, 12:00 pm
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£904k
Award date
30 Sept 2025
Contract start
30 Sept 2025
Contract end
30 Sept 2028