OU Brand Tracking Services

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Estimated value

£904k

Awarded value

£904k

Awarded 30 Sept 2025

Suppliers

1

Lots

1

1 awarded

Published

09 Oct 2025

Deadline 09 Jan 2025

Description

The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, alumni and employers. The restricted procurement procedure under the terms of the Public Contract Regulations 2015 requires potential bidders to complete a Standard Supplier Selection Questionnaire in the first instance. The five (5) highest scoring bidders will be invited to the invitation to tender stage. The contract is for an initial period of three (3) years and may be extended by the OU by one further twelve (12) month period up to a maximum of four years in total. Further details are contained in the procurement documents, via the URL link detailed in this notice.

Scope

Reference
OU Brand Tracking/RES/PRO/2024
Total value
£904,000 excluding VAT
Commercial tool
Standalone contract
Contract dates
30 Sept 2025 to 30 Sept 2028
CPV classifications
79310000
Particular suitability
Small and medium-sized enterprises (SME)

Submission & procedure

Submission deadline
09 Jan 2025, 12:00 pm

Award details

Awarded supplier(s), contract period and value as published in the award notice.

Awarded value

£904k

Award date

30 Sept 2025

Contract start

30 Sept 2025

Contract end

30 Sept 2028