Opportunity Areas TALK Derby Promotional Campaign

Opportunity Areas TALK Derby is a programme of support to strengthen the development of speech, language and communication skills in the early years in Derby. The overall aim of TALK Derby is to increase the social mobility of children in some of the most disadvantaged areas of Derby. The successful service provider for this tender will be responsible for promoting the TALK Derby programme, liaising closely with the Contract Manager Iain Peel, the Primary Strategy Group (PSG) and the Opportunity Area Board and the Department for Education (DfE). The successful service provider will lead an 15-month city wide campaign to promote learning across early years, primary and secondary around the importance of speech, language and communication. The programme will raise the profile of speech and language development across the city by emphasising key messages to targeted audiences, using a repertoire of methods and media, and using a differentiated approach to reach: • Parents, families and communities • Early Years professionals, including health • Primary and secondary school staff • Local businesses and major employers