ITT300 Appointment of Creative Agency

The University is looking to contract a Creative Agency to create a 49-month unique creative strategy and campaign, not derivative of UK HE advertising campaigns. The opportunity will run across three and a half recruitment cycles 2024 (mid cycle campaign) 2025, 2026 and 2027. The core objective is to promote and raise awareness, increasing year on year applications to the across multiple touchpoints which will include creative advertising assets across various channels, a video content strategy, prospectus, and assets throughout the recruitment cycle to include print, media and event materials. The core objective of the produced materials will be to drive visitors to the University website. Contract value is estimated at £300,000. The contract shall be for a period of 49 months (7/2023 - 8/2027) with the possibility entirely at the University's discretion for up to an 18 month extension at a value of £100,000.