PB2021-00587 - Young Discounts Bus Marketing Campaign

Young Discounts Bus Marketing Campaign - this campaign is to raise awareness of bus ticket offers available to young people in the Tees Valley. Target sixth form, college and university students. Paid digital adverts will run. This target audience was selected as a key age group for bus travel as most will not have a drivers licence therefore would benefit from bus travel and hopefully continue with it for years to come.