RBGKEW/854 Brand Campaign - Royal Botanic Gardens, Kew

Brand Campaign for Royal Botanic Gardens, Kew. A stand alone brand campaign that will run alongside all normal business as usual campaigns. The purpose of this campaign will be to show RBG Kew as a brand that is leading the debate on the natural world as a global expert in plant science, sharing the wonder and life-affirming values of plants, that is intrepid in its work and visitor experiences, is open and welcoming to a wide range of audiences and is positive and solution-focused in its outlook. The campaign needs to raise awareness of why plants matter, to encourage people to care about them and to activate people to help stop biodiversity loss. It needs to position RBG Kew as a pivotal player in the fight against biodiversity loss.