Southport Place Strategy

Southport is an established destination for tourism and is developing as a place for investment, business, and where more people aspire to live. Over recent years, there has been significant work in developing the profile of the destination's external brand for tourism as well as financial investment in town centre regeneration, seafront development, transport connectivity and business innovation. Southport's ambition for prosperity and growth is set out in its development framework and the subsequent town investment plan that has attracted £37.5m through the Town Deal Fund. To fully harness the power of Southport's strengths and ensure it can compete in markets that will bring economic benefit and social value, a place strategy is needed to accelerate regeneration and structure delivery. The strategy will help establish the case for further investment, build advocacy and express the destination's ambition through a coherent brand. Importantly, it will provide the conduit for a multi-disciplined approach to place-making that will guide Southport's economic development priorities, planning frameworks, community wealth-building and environmental responsibilities to achieve sustainable outcomes that are market-focussed and responsive to change.