Creative Agency Services
Estimated value
—
Awarded value
—
Suppliers
1
Lots
1
Published
18 May 2026
Description
GWR will be tendering for a new contract for creative services for brand leisure and product marketing activity. This is an exciting opportunity to become the creative and strategic agency partner for a trailblazing train operating company with big ambitions to raise the bar in travel marketing, driving powerful revenue impact and brand fame. We want to be the train operator that bucks the trend not only in the world of rail but in the travel category, implementing best-in-class travel marketing communications that excites customers to get on board and experience our world-class network.
Scope
- Reference
- FX1332
- Commercial tool
- Standalone contract
- Contract dates
- 30 Jun 2026 to 30 Jun 2029Possible extension to 30 Jun 2031
An initial 3 year contract followed by 2 x 12 months optional extensions. Contract term 5 years if fully extended. Estimated contract value is based on full 5-year term.
- CPV classifications
- 79340000
- Contract locations
- North East England, United KingdomNorth West England, United KingdomYorkshire and the Humber, United KingdomEast Midlands, United KingdomWest Midlands, United KingdomEast of England, United KingdomLondon, United KingdomSouth East England, United KingdomSouth West England, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Whole life cost/Value for money | — | cost | 40.00% |
| Delivery of Creative Strategy | — | quality | 50.00% |
| ESG/Sustainability | — | quality | 5.00% |
| Commercials/Contract | — | quality | 5.00% |
Submission & procedure
- Procedure
- Competitive flexible procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
—
Award date
14 May 2026
Contract start
30 Jun 2026
Contract end
30 Jun 2029