Creative Agency Services

FIRST GREATER WESTERN LIMITEDcontractFind a TenderRef ocds-h6vhtk-05f017Procurement Act 2023Utilities regimeSME suitablepending
View buyer

Estimated value

Awarded value

Awarded 14 May 2026

Suppliers

1

Lots

1

1 awarded

Published

18 May 2026

Description

GWR will be tendering for a new contract for creative services for brand leisure and product marketing activity. This is an exciting opportunity to become the creative and strategic agency partner for a trailblazing train operating company with big ambitions to raise the bar in travel marketing, driving powerful revenue impact and brand fame. We want to be the train operator that bucks the trend not only in the world of rail but in the travel category, implementing best-in-class travel marketing communications that excites customers to get on board and experience our world-class network.

Scope

Reference
FX1332
Commercial tool
Standalone contract
Contract dates
30 Jun 2026 to 30 Jun 2029
Possible extension to 30 Jun 2031

An initial 3 year contract followed by 2 x 12 months optional extensions. Contract term 5 years if fully extended. Estimated contract value is based on full 5-year term.

CPV classifications
79340000
Contract locations
North East England, United Kingdom
North West England, United Kingdom
Yorkshire and the Humber, United Kingdom
East Midlands, United Kingdom
West Midlands, United Kingdom
East of England, United Kingdom
London, United Kingdom
South East England, United Kingdom
South West England, United Kingdom
Particular suitability
Small and medium-sized enterprises (SME)

Award criteria

Criteria the buyer will use to evaluate bids.

NameDescriptionTypeWeighting
Whole life cost/Value for moneycost40.00%
Delivery of Creative Strategyquality50.00%
ESG/Sustainabilityquality5.00%
Commercials/Contractquality5.00%

Submission & procedure

Procedure
Competitive flexible procedure

Award details

Awarded supplier(s), contract period and value as published in the award notice.

Awarded value

Award date

14 May 2026

Contract start

30 Jun 2026

Contract end

30 Jun 2029

Awarded to
DU
CH 00933578