2022_Edu - Digital content development for Alumni UK

The British Council is looking for a supplier who can create a suite of digital content which will be shared with our international UK alumni network ('Alumni UK') to enhance their professional development and to keep them engaged with the British Council and connected to the UK. Alumni UK is a new global programme for the British Council within the organisations Higher Education portfolio. It aims to create an engaged network of 150,000 international UK alumni by 2025. The British Council will engage these alumni through interesting and useful digital content on our Alumni UK online hub. When joining Alumni UK (which is free for everyone who is eligible) individuals will gain access to career and learning resources, training, opportunities, and exclusive online and face to face events. Alumni UK is currently in its pilot stage and has close to 10,000 alumni registered from over 100 countries. Over the next six months we expect to get at least 20,000 individuals registered for Alumni UK. The programme has been designed based upon market research with the target audience, which clearly identified a desire from alumni for the British Council to support them in their careers. The digital content suite will comprise of articles, thought leadership pieces, videos and other content as outlined in detail in section 7. Incorporated within the content there will need to be expert opinions and relevant research and insights. All the content should be high quality and developed with the Alumni UK target audience in mind, international UK alumni. Within this broad group, there are three sub-groups, early career international UK alumni, mid-career international UK alumni and senior leaders who are international UK alumni. Alumni UK also has 14 focus countries which we would expect the digital content to be particularly relevant and tailored to, these countries are, Mexico, Brazil, Nigeria, Germany, France, China, Malaysia, Vietnam, Indonesia, Egypt, Pakistan, Turkey, Saudi Arabia and India.