DfC - National Museums NI - Provision of Marketing and Communication Services
Estimated value
£1.7m
services
Awarded value
—
Suppliers
0
Lots
4
0 awarded
Published
24 Sept 2025
Deadline 27 Oct 2025
Description
National Museums NI wishes to appoint a Supplier(s) to deliver design, advertising and creative services, media buying, communications and Public Relations (PR) and digital marketing services.
Scope
- Reference
- ID 5830444
- Total value
- £1,725,000 excluding VAT£2,070,000 including VATAbove the relevant threshold
- Commercial tool
- Standalone contract
- Contract dates
- 05 Jan 2026 to 31 Dec 2028Possible extension to 31 Dec 2030
There are two options to extend by 12 months each.
- Main category
- services
- CPV classifications
- 79340000793410002246000079416000
- Contract locations
- Northern Ireland, United Kingdom
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| AC1 Strategic Marketing Approach | — | quality | 20.00% |
| AC2 Creative Concept | — | quality | 12.00% |
| AC3 Campaign Management | — | quality | 11.00% |
| AC4 Social Value | — | quality | 10.00% |
| AC5 Key Personnel Experience | — | quality | 7.00% |
| AC6 Business Continuity | — | quality | 4.00% |
| AC7 Creative Proposal and Campaign (Presentation) | — | quality | 16.00% |
| AC8 Average Hourly Rate | — | price | 20.00% |
| AC1 Media Rationale and Plan | — | quality | 42.00% |
| AC2 Key Personnel Experience | — | quality | 11.00% |
| AC3 Social Value | — | quality | 10.00% |
| AC4 Business Continuity | — | quality | 7.00% |
| AC5 Average Hourly Rate | — | price | 10.00% |
| AC6 Total Media Cost | — | price | 20.00% |
| AC1 Digital Marketing Strategy and Delivery | — | quality | 36.00% |
| AC2 Key Personnel Experience | — | quality | 20.00% |
| AC3 Digital Resilience | — | quality | 14.00% |
| AC5 Average Hourly Rate | — | price | 20.00% |
| AC1 Corporate Communications Plan | — | quality | 21.00% |
| AC2 Brand Communications Plan | — | quality | 18.00% |
| AC3 Key Personnel Experience | — | quality | 10.00% |
| AC5 Contract Management | — | quality | 7.00% |
| AC7 Average Hourly Rate | — | price | 10.00% |
| AC8 Total Retainer Fee | — | price | 20.00% |
Participation
Conditions suppliers must meet to bid.
Company experience.
Submission & procedure
- Enquiry deadline
- 20 Oct 2025, 2:00 pm
- Submission deadline
- 27 Oct 2025, 2:00 pm
- Submission address
- https://etendersni.gov.uk/epps ↗
- Electronic submission
- Yes
- Procedure
- Open procedure
Lots · 4 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| Lot 1 | Design, Advertising and Creative Services | £700k | active |
| 2 | Offline Media Buying | £350k | active |
| 3 | Digital Marketing Services | £175k | active |
| 4 | Communications and PR Services | £500k | active |