ITT284 Appointment of Creative Agency for Recruitment Creative Campaign - AWARD

The University of Northampton is looking to contract a Creative Agency to create a 60 month creative strategy and campaign across three recruitment cycles 2023, 2024 and 2025 that promotes and raises awareness and increase year on year applications to the University of Northampton across multiple touchpoints which will include creative advertising assets across various channels, prospectus, and assets throughout the recruitment cycle to include print, media and event materials. The produced materials will need to core drive visitors to the University website where they can register to visit for a campus open day, find out more about courses, the university campus, the town of Northampton and the benefits and opportunities of studying with us. Contract value £400,000. The contract shall be for a period of 48 months (August 2021 - 31 August 2025) with the possibility entirely at the University's discretion for up an 18 month extension at a value of £100,000.