Google Analytics GA4
Estimated value
£241k
Awarded value
£121k
Awarded 01 Jun 2025
Suppliers
1
Lots
1
1 awarded
Published
04 Jun 2025
Deadline 30 Apr 2025
Description
GA4 and BigQuery. Google Analytics is a web analytics platform used for understanding website performance, measuring marketing performance and measuring engagement with website content
Scope
- Reference
- CW101250
- Total value
- £241,092 excluding VAT
- Commercial tool
- Standalone contract
- Contract dates
- 31 May 2025 to 30 May 2026
- CPV classifications
- 72000000
- Particular suitability
- Small and medium-sized enterprises (SME)
Submission & procedure
- Submission deadline
- 30 Apr 2025, 2:00 pm
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£121k
Award date
01 Jun 2025
Contract start
31 May 2025
Contract end
30 May 2026
Awarded to
Awarded suppliers· 1 supplier
Awarded 01 Jun 2025 · Contract period 31 May 2025 — 30 May 2026
Award value
£121k
Other contracts from H M REVENUE & CUSTOMS
Full notice and award history for this contracting authority is on the buyer profile.
Other contracts awarded to Merkle UK ONE Limited· 10
Cross-buyer view of this supplier's public-sector wins.
| Title | Type | Value | Published |
|---|---|---|---|
| PI1301736 - Google Analytics and Support Services | contract | £315k | 07 Jul 2025 |
| Google Analytics 360 (Premium) including Support | contract | — | 03 Jul 2025 |
| ecm_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery | contract | £194k | 14 Mar 2025 |
| PS/24/139 - Provision of Google Web Analytics Software | contract | £71k | 22 Jan 2025 |
| GB-Glasgow: Google Analytics 360 | contract | £46k | 19 Dec 2024 |
| Google Analytic 360 | contract | £72k | 16 Apr 2024 |
| Google Analytics 360 (Premium) 2024 | contract | £83k | 05 Mar 2024 |
| Renewal of Google Analytics 360 licence | contract | £96k | 04 Jan 2024 |
| GB-Glasgow: Google Analytics 360 (GA4) | contract | £49k | 03 Jan 2024 |
| Google Analytics | contract | £69k | 23 Nov 2023 |