Social Media and Insight
Estimated value
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Awarded value
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Suppliers
1
Lots
1
Published
04 Mar 2026
Description
AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact.
Scope
- Reference
- 2025-775
- Commercial tool
- Standalone contract
- Contract dates
- 31 Mar 2026 to 31 Mar 2027Possible extension to 01 Apr 2027
Initial contract for 1 year with 1+1 options to extend
- CPV classifications
- 79341400
- Contract locations
- UK, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Technical/Quality | Technical/Quality | quality | 90.00% |
| Price/Cost | Price/Cost | price | 10.00% |
Participation
Conditions suppliers must meet to bid.
As per tender documents
Submission & procedure
- Procedure
- Below threshold - open competition
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
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Award date
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Contract start
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Contract end
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Awarded suppliers· 1 supplier
Awarded —
Other contracts from AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Full notice and award history for this contracting authority is on the buyer profile.
Other contracts awarded to Sprout Social Inc· 10
Cross-buyer view of this supplier's public-sector wins.
| Title | Type | Value | Published |
|---|---|---|---|
| Influencer Marketing and Social Media Management | contract | — | 23 Feb 2026 |
| Influencer Marketing Platform | contract | — | 03 Feb 2026 |
| Digital Media Platform | contract | £60k | 31 Jul 2025 |
| CITB Social Media Management Platform | contract | £187k | 08 Jan 2025 |
| C316733 Social Media Management Software 2024 | contract | £51k | 13 Nov 2024 |
| Homes England - Sprout Social | contract | £52k | 07 Oct 2024 |
| Sprout Social | contract | £36k | 25 Jul 2024 |
| Sprout Social Social Media Platform | contract | £21k | 02 Feb 2024 |
| Social Media Management Software | contract | £106k | 22 Dec 2022 |
| Sprout Social Media Application | contract | £60k | 24 Nov 2022 |