Water Efficiency Campaign (WEC)
Estimated value
—
Awarded value
£75.0m
Suppliers
1
Lots
1
Published
05 Dec 2025
Description
We are pleased to announce that a successful tenderer has been identified to lead the Water Efficiency Campaign (WEC) for England and Wales, a significant milestone in the sector's long-term strategy to transform public water use. This follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra. Subject to completion of the standstill period and final contract award, the contract will cover the design and delivery of a nationwide behaviour-change campaign to help households and businesses across England and Wales use water more efficiently. Further details regarding the successful tenderer and programme timelines for the WEC will be released in due course.
Scope
- Reference
- PROC.0100
- Commercial tool
- Standalone contract
- Contract dates
- 11 Nov 2025 to 31 Mar 2030
- CPV classifications
- 79341000
- Contract locations
- North East England, United KingdomNorth West England, United KingdomYorkshire and the Humber, United KingdomEast Midlands, United KingdomWest Midlands, United KingdomEast of England, United KingdomLondon, United KingdomSouth East England, United KingdomSouth West England, United KingdomWales, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Quality | This will be outlined in the Invitation to Tender document | quality | — |
| Price | This will be outlined in the Invitation to Tender document | price | — |
Participation
Conditions suppliers must meet to bid.
Legal Capacity Conditions of Participation Please confirm whether your company is a UK registered company? If the answer is "no", please provide evidence that the terms of the contract would be valid and enforceable in the relevant jurisdiction. [Yes/ No] [If "No", insert evidence that the terms of the contract would be enforceable in your relevant jurisdiction] Please confirm that you have in place, or that you will have in place by the award of the contract, the human and technical resources to perform the contract to ensure compliance with the UK General Data Protection Regulation and to ensure the protection of the rights of data subjects. Please provide details of the technical facilities and measures (including systems and processes) you have in place, or will have in place by contract award, to ensure compliance with UK data protection law and to ensure the protection of the rights of data subjects. Your response should include, but should not be limited to facilities and measures: ● to ensure ongoing confidentiality, integrity, availability and resilience of processing systems and services ● to comply with the rights of data subjects in respect of receiving privacy information, and access, rectification, deletion and portability of personal data ● to ensure that any consent based processing meets standards of active, informed consent, and that such consents are recorded and auditable ● to ensure legal safeguards are in place to legitimise transfers of personal data outside the UK (if such transfers will take place) ● to maintain records of personal data processing activities ● to regularly test, assess and evaluate the effectiveness of the above measures [Insert Yes or No] [Insert information]
Technical Question 1: Please provide details and evidence of your organisation's application in creation of public behavioural change marketing campaigns. (Maximum 750 words) Information provided in response to this question must relate to past delivery and experience and not how you would deliver our requirement. Technical Question 2: Please provide evidence of your organisation's ability to form a Delivery Body, as outlined and defined within the WEC Specification document in the Tender Notice. (Maximum 750 words)
Pass 2 technical questions with a score of 3 or above for each and be in the top 30 (max) suppliers by score.
Submission & procedure
- Procedure
- Competitive flexible procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£75.0m
Award date
01 Dec 2025
Contract start
17 Dec 2025
Contract end
31 Mar 2030