Award of Supply of Search Engine Optimisation Services (SEO) to the British Council

The British Council has awarded a contract for services of an SEO agency to support the IELTS marketing team in implementing a new web domain strategy for the product. The new strategy will migrate our content from multiple country domains to one global domain (takeielts.britishcouncil.org) whilst ensuring we continue to drive increased organic traffic to our web estate in the future and minimise the resources required to do so. It is vital that we mitigate the risk of losing significant traffic and conversions whilst making these changes.