Marketing & Sales Framework

The Guinness Partnership LtdcontractFind a TenderRef ocds-h6vhtk-0407f232014L0024active
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Estimated value

services

Awarded value

Suppliers

48

28 SME

Lots

16

52 awarded

Published

05 Jul 2024

Description

Guinness are committed to providing as many high-quality homes as possible and to playing a significant part in tackling the country’s housing crisis. By March 2030 we aim to complete over 8,000 new homes; 7,000 of which will be affordable. As a Strategic Partner of both Homes England and the Greater London Authority, we have grant funding that will enable many of these homes to be affordable homes. We also build homes for sale, both outright and as Shared Ownership. We are growing our land development pipeline to make it happen and have funding immediately available. Our strong financial position and track record means we confidently expect to invest over £2bn in the coming years. To support our vision, we require a framework of agencies to provide a range of marketing and sales services to support the promotion and sale of these properties over a four year period. The requirements are split into the following lots: Lot 1: Design & Creative Agency Lot 2: PR Agency Lot 3: Media Buying & Management Lot 4: Show Homes & Marketing Suites - Residential Lot 5: Marketing Suite – Non-Residential Lot 6: Model Makers Lot 7: 3D & CGI Lot 8: Signage and Hoarding Lot 9a: Estate Agency Lot 9b: Valuations Lot 10a: Landscaping - North Lot 10b: Landscaping - London & South East Lot 10c: Landscaping - South West Lot 11a: Cleaning & Inspection Services - North Lot 11b: Cleaning & Inspection Services - London & South East Lot 11c: Cleaning & Inspection Services - South West

Scope

Reference
DN650924
Commercial tool
Standalone contract
Main category
services
CPV classifications
79342000
79416000
79341100
79341200
79341400
34999400
72242000
71220000
34928470
70300000
70000000
45112700
90911000
Contract locations
North East England
North West England
Yorkshire and the Humber
East Midlands
West Midlands
East of England
London
South East England
South West England

Award criteria

Criteria the buyer will use to evaluate bids.

NameDescriptionTypeWeighting
Methodology and Approach30quality
Quality Assurance25quality
Social Value5quality
Brochure – Design & Print11cost
Advertising - Design11cost
Creative - Non-Advertising8cost
Photography & Videography3cost
Signage - Artwork5cost
Other2cost
Retainer and Non retainer items20cost
Total Additional Activity10cost
Blended average day rate5cost
Blended average hourly rate5cost
Methodology and Approach35quality
Quality Assurance30quality
Management fee15cost
Reporting fees6cost
Site meetings3cost
Account setup fees3cost
Campaign activation fee3cost
Research, Visits & Design10cost
Production & Project Management5cost
Installation10cost
Other5cost
Design and Feasibility10cost
Technical and Drawings7cost
Project and Site Management10cost
Graphics and Signage5cost
Other8cost
Drawing & design7cost
Whitebox render7cost
Model creation12cost
Display7cost
Static CGI & Animation20cost
Virtual tour10cost
Video Production10cost
40price
Blended Average - SALES AGENTS - Sole Agency (Off-Site)6cost
Blended Average - SALES AGENTS - Sole Agency (On-Site)9cost
Blended Average - SALES AGENTS - Sole Agency (Referral Basis Only)5cost
Blended Average - SALES AGENTS - Multi-Agency (Off-Site)6cost
Blended Average - SALES AGENTS - Multi-Agency (On-Site)9cost
Blended Average - SALES AGENTS - Multi-Agency (Referral Basis Only)5cost
One-off full valuation Total8cost
A Full Valuation7cost
12 months of Quarterly Updates25cost
Marketing Suites & Show Homes Cleaning18cost
Void Plots Cleaning22cost

Submission & procedure

Procedure
Restricted procedure

Award details· 52 awards

Awarded supplier(s), contract period and value as published in the award notice.

Awarded value

Award date

Contract start

Contract end

Lots · 16 total

Divisions of the contract. Each lot can be awarded separately.

View all →
LotTitleEst. valueStatus
1Design & Creative Agencycancelled
2PR Agencycancelled
3Media Buying & Managementcancelled
4Show Homes & Marketing Suites - Residentialcancelled
5Marketing Suite – Non-Residentialcancelled