Marketing & Sales Framework
Estimated value
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Awarded value
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Suppliers
48
Lots
16
Published
05 Jul 2024
Description
Guinness are committed to providing as many high-quality homes as possible and to playing a significant part in tackling the country’s housing crisis. By March 2030 we aim to complete over 8,000 new homes; 7,000 of which will be affordable. As a Strategic Partner of both Homes England and the Greater London Authority, we have grant funding that will enable many of these homes to be affordable homes. We also build homes for sale, both outright and as Shared Ownership. We are growing our land development pipeline to make it happen and have funding immediately available. Our strong financial position and track record means we confidently expect to invest over £2bn in the coming years. To support our vision, we require a framework of agencies to provide a range of marketing and sales services to support the promotion and sale of these properties over a four year period. The requirements are split into the following lots: Lot 1: Design & Creative Agency Lot 2: PR Agency Lot 3: Media Buying & Management Lot 4: Show Homes & Marketing Suites - Residential Lot 5: Marketing Suite – Non-Residential Lot 6: Model Makers Lot 7: 3D & CGI Lot 8: Signage and Hoarding Lot 9a: Estate Agency Lot 9b: Valuations Lot 10a: Landscaping - North Lot 10b: Landscaping - London & South East Lot 10c: Landscaping - South West Lot 11a: Cleaning & Inspection Services - North Lot 11b: Cleaning & Inspection Services - London & South East Lot 11c: Cleaning & Inspection Services - South West
Scope
- Reference
- DN650924
- Commercial tool
- Standalone contract
- Main category
- services
- CPV classifications
- 79342000794160007934110079341200793414003499940072242000712200003492847070300000700000004511270090911000
- Contract locations
- North East EnglandNorth West EnglandYorkshire and the HumberEast MidlandsWest MidlandsEast of EnglandLondonSouth East EnglandSouth West England
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Methodology and Approach | 30 | quality | — |
| Quality Assurance | 25 | quality | — |
| Social Value | 5 | quality | — |
| Brochure – Design & Print | 11 | cost | — |
| Advertising - Design | 11 | cost | — |
| Creative - Non-Advertising | 8 | cost | — |
| Photography & Videography | 3 | cost | — |
| Signage - Artwork | 5 | cost | — |
| Other | 2 | cost | — |
| Retainer and Non retainer items | 20 | cost | — |
| Total Additional Activity | 10 | cost | — |
| Blended average day rate | 5 | cost | — |
| Blended average hourly rate | 5 | cost | — |
| Methodology and Approach | 35 | quality | — |
| Quality Assurance | 30 | quality | — |
| Management fee | 15 | cost | — |
| Reporting fees | 6 | cost | — |
| Site meetings | 3 | cost | — |
| Account setup fees | 3 | cost | — |
| Campaign activation fee | 3 | cost | — |
| Research, Visits & Design | 10 | cost | — |
| Production & Project Management | 5 | cost | — |
| Installation | 10 | cost | — |
| Other | 5 | cost | — |
| Design and Feasibility | 10 | cost | — |
| Technical and Drawings | 7 | cost | — |
| Project and Site Management | 10 | cost | — |
| Graphics and Signage | 5 | cost | — |
| Other | 8 | cost | — |
| Drawing & design | 7 | cost | — |
| Whitebox render | 7 | cost | — |
| Model creation | 12 | cost | — |
| Display | 7 | cost | — |
| Static CGI & Animation | 20 | cost | — |
| Virtual tour | 10 | cost | — |
| Video Production | 10 | cost | — |
| — | 40 | price | — |
| Blended Average - SALES AGENTS - Sole Agency (Off-Site) | 6 | cost | — |
| Blended Average - SALES AGENTS - Sole Agency (On-Site) | 9 | cost | — |
| Blended Average - SALES AGENTS - Sole Agency (Referral Basis Only) | 5 | cost | — |
| Blended Average - SALES AGENTS - Multi-Agency (Off-Site) | 6 | cost | — |
| Blended Average - SALES AGENTS - Multi-Agency (On-Site) | 9 | cost | — |
| Blended Average - SALES AGENTS - Multi-Agency (Referral Basis Only) | 5 | cost | — |
| One-off full valuation Total | 8 | cost | — |
| A Full Valuation | 7 | cost | — |
| 12 months of Quarterly Updates | 25 | cost | — |
| Marketing Suites & Show Homes Cleaning | 18 | cost | — |
| Void Plots Cleaning | 22 | cost | — |
Submission & procedure
- Procedure
- Restricted procedure
Award details· 52 awards
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
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Award date
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Contract start
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Contract end
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Lots · 16 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| 1 | Design & Creative Agency | — | cancelled |
| 2 | PR Agency | — | cancelled |
| 3 | Media Buying & Management | — | cancelled |
| 4 | Show Homes & Marketing Suites - Residential | — | cancelled |
| 5 | Marketing Suite – Non-Residential | — | cancelled |