Surprising York Place Based Branding Agency Services

CYC are looking to appoint a specialist place-based branding agency to change the regional, national and international perception of York. The agency will build evidence of what the narrative should be by establishing a brand perception baseline, engaging target audiences on what York is and could be, collating the strengths and considerable assets York has and then drawing on this rich insight to develop and test a unifying, authentic, compelling narrative that city partners and residents can champion and support.