Media Buying
Estimated value
—
Awarded value
£15.0m
Suppliers
1
Lots
1
Published
03 Feb 2026
Description
WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation’s strategic objectives.
Scope
- Reference
- PRT-COMM-ESG-2025-0001
- Commercial tool
- Standalone contract
- Contract dates
- 01 Feb 2026 to 31 Jan 2029Possible extension to 31 Jan 2031
The contract can be extended by 2 periods of 12 Months at the sole discretion of WMCA
- CPV classifications
- 79341400
- Contract locations
- West Midlands, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)Voluntary, community and social enterprises (VCSE)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Technical Quality Assessment | 6 Technical/Quality questions are to be answered. Each question carries a weighting, with the total weighting for all questions totalling 70%. | quality | 70.00% |
| Price | — | price | 30.00% |
Participation
Conditions suppliers must meet to bid.
Financial Capacity assessed through self-completion of WMCA's Financial Risk Assessment Tool. If a 'Fail' or 'Flag as Risk' is received for any metrics, the tenderer MUST engage with WMCA BEFORE THE END OF THE CLARIFICATION PERIOD to provide an explanation and agree mitigation measures. If Tenderers receive a 'Fail' or 'Flag as Risk' and don't engage during the clarification period, they will Fail this condition of participation. The Concessionaire will be required to hold the following levels of insurance; • Professional Indemnity: £2,000,000 • Public Liability: £5,000,000 • Employers’ Liability: £10,000,000 • Cyber Liability: £1,000,000 Tenderers must confirm that they commit to obtaining and maintaining these levels of insurance throughout the duration of the contract and must upload either; a) Insurance Certificates showing that these levels of cover are currently held; or b) A letter/quotation from an insurance company confirming that they would offer the required level of insurance
A Procurement Specific Questionnaire (PSQ) will be used. Insurance Requirements - Pass/Fail Financial Standings - Pass/Fail Modern Slavery 2015 - Pass/Fail Real Living wage - Pass/Fail
Submission & procedure
- Procedure
- Open procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£15.0m
Award date
03 Feb 2026
Contract start
16 Feb 2026
Contract end
15 Feb 2029