A MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE 2024-2027

MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually; The appointed agency will need to provide the following services: 1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level. 2. Optimisation, Evaluation and reporting 3. Account management