ID 5351281 - DfE Tourism NI - Advertising and Marketing Services
Estimated value
—
Awarded value
—
Suppliers
5
Lots
3
Published
16 Jul 2025
Description
Tourism Northern Ireland wishes to appoint a Supplier or Suppliers for the supply and delivery of its advertising, design and marketing services. These requirements have been split into 3 Lots as detailed below. Whilst no spend is guaranteed against any of the Lots, the maximum anticipated value of each Lot over the lifetime of the contract is detailed below. Lot 1: Strategic and Lead Creative Agency with an estimated contract value of £14,375,000 Lot 2: Digital Media Services with an estimated contract value of £6,250,000 Lot 3: Offline Media Services with an estimated contract value of £14,375,000. Supplier(s) should note that there may be workload fluctuations at different times of the year. All of the above Lots will be evaluated and awarded independently of one another. There are no restrictions on the number of Lots a Tenderer can bid for or be awarded. Therefore, tenderers may tender for one, two, or all three of the Lots. For all lots, Tourism Northern Ireland will aim to appoint a maximum of 2 Contractors per lot. These Contractors will be ranked 1 and 2 in respect of each Lot on the basis of the Most Economically Advantageous Tender (MEAT) being awarded rank 1
Scope
- Reference
- ID 5351281
- Commercial tool
- Standalone contract
- Contract dates
Contract will run for 2 years initially, with the option to extend for 3 further periods of 1 year up to a maximum duration of 5 years
- Main category
- services
- CPV classifications
- 793400007934140079341200
- Contract locations
- Northern Ireland
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| AC1 - Contract Management | 7.2 | quality | — |
| AC2 - Business Continuity | 7.2 | quality | — |
| AC3 - Social Value | 10.8 | quality | — |
| AC4 - Presentation of Marketing Strategy | 64.8 | quality | — |
| AC5 - Average Hourly Rate | 10 | cost | — |
| AC1 - Digital Marketing Strategy | 64.8 | quality | — |
| AC2 - Contract Management | 7.2 | quality | — |
| AC3 - Business Continuity | 7.2 | quality | — |
| AC4 - Social Value | 10.8 | quality | — |
| AC1 - Offline Media Strategy | 42 | quality | — |
| AC2 - Audience Lead | 6.3 | quality | — |
| AC3 - Contract Management | 5.6 | quality | — |
| AC4 - Business Continuity | 5.6 | quality | — |
| AC5 - Social Value | 10.5 | quality | — |
| AC6 - Media Comission Rebate | 25.2 | cost | — |
| AC7 - Average Hourly Rate | 4.8 | cost | — |
Submission & procedure
- Procedure
- Open procedure
Award details· 3 awards
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
—
Award date
—
Contract start
—
Contract end
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Lots · 3 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| 1 | Lot 1 - Strategic and Lead Creative Agency | £14.4m | cancelled |
| 2 | Lot 2 - Digital Media Services | £6.3m | cancelled |
| 3 | Lot 3 - Offline Media Services | £14.4m | cancelled |