Direct and Digital Marketing Agency Services Contract - AWARD
Estimated value
£7.5m
Awarded value
£4.5m
Suppliers
1
Lots
1
Published
21 Nov 2019
Description
To develop an integrated campaign plan for the acquisition of annual memberships across digital and direct marketing channels to achieve offsite business targets. This does not include Life Members, Corporate Members, Overseas Pass visitors or Travel Trade. The contract is for three years, with an option for a further two years, however please ensure your strategy focuses on the proposal for year one and is accompanied with a vision for how campaigns could develop and roll out. Budget will be a minimum of £1.5m per annum (this can be subject to change) and plans should be scalable depending on future development.
Scope
- Reference
- P/REF EH 00001173 - AWARD
- Total value
- £7,500,000 excluding VAT
- Commercial tool
- Standalone contract
- Contract dates
- 31 Mar 2020 to 30 Mar 2025
- CPV classifications
- 79340000 79342100 79413000 79342000
- Particular suitability
- Small and medium-sized enterprises (SME)
Submission & procedure
- Submission deadline
- 01 Sept 2019, 11:00 pm
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£4.5m
Award date
05 Nov 2019
Contract start
31 Mar 2020
Contract end
30 Mar 2025