Digital Advertising Agency Services

Arts University BournemouthcontractFind a TenderRef ocds-h6vhtk-055317Procurement Act 2023SME suitableVCSE suitableactive
View buyer

Estimated value

£200k

services

Awarded value

Suppliers

0

Lots

1

0 awarded

Published

25 Jun 2025

Description

Arts University Bournemouth (AUB) is a specialist higher education institution dedicated exclusively to the study of creative subjects. We are seeking a Digital Advertising Agency to develop, implement, and manage our digital advertising strategies, with the primary goals of enhancing brand visibility, driving student recruitment across all levels, and effectively promoting the University's diverse range of courses and programmes. The contract is scheduled for a term of three years, with an option to extend for two periods of 12 months each, at AUB’s sole discretion. This Prequalification Questionnaire (PQQ) is the first stage of our procurement process. The information provided in your responses will help us assess your suitability and experience to meet AUB's strategic requirements for this opportunity. Only those agencies demonstrating the strongest alignment with our needs will be invited to participate in the Invitation to Tender (ITT) stage.

Scope

Reference
ocds-h6vhtk-055317
Total value
£200,000 excluding VAT
£240,000 including VAT
Above the relevant threshold
Commercial tool
Standalone contract
Contract dates
21 Oct 2025 to 22 Oct 2028
Possible extension to 22 Oct 2029

one year extension option

Main category
services
CPV classifications
79341200
Contract locations
UK, United Kingdom
Particular suitability
Small and medium-sized enterprises (SME)Voluntary, community and social enterprises (VCSE)

Award criteria

Criteria the buyer will use to evaluate bids.

NameDescriptionTypeWeighting
Experience with Higher Education Student Recruitment Clarity, depth, and relevance of described experience in higher education student recruitment digital advertising.quality35.00%
Comprehensive Digital Advertising CapabilitiesConfirms presence of core capabilities across stated platforms (PPC, paid social, display, video) and the extent of in-house expertise vs. reliance on third parties.quality25.00%
Data-Driven Performance and ReportingClarity of the agency's methodology for measuring campaign success, integration of data, and the nature of reporting and insights provided.quality25.00%
Agency Fee Structure Approach Clarity and flexibility of the typical fee structure approach. Indicates commercial compatibilityquality15.00%

Participation

Conditions suppliers must meet to bid.

Quality

Submission & procedure

Enquiry deadline
18 Jul 2025, 11:00 am
Submission address
https://www.mytenders.co.uk/
Electronic submission
Yes
Procedure
Competitive flexible procedure