Digital Advertising Agency Services
Estimated value
£200k
Awarded value
—
Suppliers
0
Lots
1
Published
25 Jun 2025
Description
Arts University Bournemouth (AUB) is a specialist higher education institution dedicated exclusively to the study of creative subjects. We are seeking a Digital Advertising Agency to develop, implement, and manage our digital advertising strategies, with the primary goals of enhancing brand visibility, driving student recruitment across all levels, and effectively promoting the University's diverse range of courses and programmes. The contract is scheduled for a term of three years, with an option to extend for two periods of 12 months each, at AUB’s sole discretion. This Prequalification Questionnaire (PQQ) is the first stage of our procurement process. The information provided in your responses will help us assess your suitability and experience to meet AUB's strategic requirements for this opportunity. Only those agencies demonstrating the strongest alignment with our needs will be invited to participate in the Invitation to Tender (ITT) stage.
Scope
- Reference
- ocds-h6vhtk-055317
- Total value
- £200,000 excluding VAT£240,000 including VATAbove the relevant threshold
- Commercial tool
- Standalone contract
- Contract dates
- 21 Oct 2025 to 22 Oct 2028Possible extension to 22 Oct 2029
one year extension option
- Main category
- services
- CPV classifications
- 79341200
- Contract locations
- UK, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)Voluntary, community and social enterprises (VCSE)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Experience with Higher Education Student Recruitment | Clarity, depth, and relevance of described experience in higher education student recruitment digital advertising. | quality | 35.00% |
| Comprehensive Digital Advertising Capabilities | Confirms presence of core capabilities across stated platforms (PPC, paid social, display, video) and the extent of in-house expertise vs. reliance on third parties. | quality | 25.00% |
| Data-Driven Performance and Reporting | Clarity of the agency's methodology for measuring campaign success, integration of data, and the nature of reporting and insights provided. | quality | 25.00% |
| Agency Fee Structure Approach | Clarity and flexibility of the typical fee structure approach. Indicates commercial compatibility | quality | 15.00% |
Participation
Conditions suppliers must meet to bid.
Quality
Submission & procedure
- Enquiry deadline
- 18 Jul 2025, 11:00 am
- Submission address
- https://www.mytenders.co.uk/ ↗
- Electronic submission
- Yes
- Procedure
- Competitive flexible procedure