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South Cambridgeshire District Council
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UKRI-4347 Compressed Air, Nitrogen Generators, Carbon Towers and Associated Services
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£425k
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Rushmoor Borough Council
Farnborough Leisure Centre - Ground Remediation Works
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Chemonics International, Inc.
Procurement of office and IT equipment
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KIER TRANSPORTATION LIMITED
A66 - Scheme 1 & 2 Skirsgill Compound Works
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Renfrewshire Council
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B3Living
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Dudley Metropolitan Borough Council
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Scottish Government
Gigabit Infrastructure Subsidy scheme Lot 4 (Scotland): Fife Perth and Kinross
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Glasgow Life (Culture & Sport Glasgow)
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Aberdeenshire Council
Provision of a Corporate CRM System
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Glasgow Life (Culture & Sport Glasgow)
Supply and Delivery of Bulk CO2 Gas and Associated Equipment
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Northampton College
CA15986 - Northampton College - Contract for the supply of Frozen Foods
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Newry, Mourne and Down District Council (NMD)
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Beccles Town Council
Management of Beccles Quay car park
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Colchester City Council
GB-Colchester: 0451 - PA - Heritage Impact Assessment stage 2
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National Highways
T0671 Dartford Crossing Demand and Asset Risk update
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£5.1m
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London Borough of Bexley
5751 Care Home Framework
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West Herts College
RA351364 - WHC - ICT infrastructure
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Notice peek

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DF
ClosedCF · 98df1bc76093

User Testing and Awareness Baselining for the Mandatory Water Efficiency Label

DEPARTMENT FOR ENVIRONMENT, FOOD AND RURAL AFFAIRS
Status
Withdrawn
Estimated
—
Published
29 May 2025

Key facts

Notice ID
cf-416c78d0-1b69-4bb7-b1ae-98df1bc76093
CPV code
79315000 · Business services
Source
Contracts Finder

Timeline

  1. Published
    29 May 2025

Description

he project is being commissioned to provide a baseline measurement of consumer awareness of water efficiency and to explore how well consumers understand, interpret and would use the proposed water efficiency label. Throughout the project, we will use the Transtheoretical Model (TTM) as a structure to assess consumer's level of awareness and engagement with the water efficiency label and purchasing behaviours. By understanding where consumers are across the stages in the TTM, from precontemplation to maintenance, we can tailor strategies to facilitate consumers' progression through the stages to change their behaviours. The project will begin with an inception meeting to finalise objectives, approach, and outputs. Stage 1 will involve a quantitative survey using Ipsos's UK KnowledgePanel to target 2,000 respondents in England, assessing consumer awareness and consideration of water efficiency in purchasing decisions. Due to the crucial importance of understanding the degree to which different factors influence consumer choice, we propose using a MaxDiff exercise to tease out their relative importance. Stage 2 will include qualitative research with three online focus groups and 10 depth interviews. Focus groups will explore attitudes towards water efficiency and the label design, while interviews will involve a mock website showcasing products with the water efficiency label. Both stages will feed into a final report and presentation, including findings, the baseline measurement of consumer awareness and clear recommendations for Defra to take forward around the roll out of the MWEL

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