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DF
ClosedCF · 98df1bc76093

User Testing and Awareness Baselining for the Mandatory Water Efficiency Label

DEPARTMENT FOR ENVIRONMENT, FOOD AND RURAL AFFAIRS
Status
Withdrawn
Estimated
—
Published
29 May 2025

Key facts

Notice ID
cf-416c78d0-1b69-4bb7-b1ae-98df1bc76093
CPV code
79315000 · Business services
Source
Contracts Finder

Timeline

  1. Published
    29 May 2025

Description

he project is being commissioned to provide a baseline measurement of consumer awareness of water efficiency and to explore how well consumers understand, interpret and would use the proposed water efficiency label. Throughout the project, we will use the Transtheoretical Model (TTM) as a structure to assess consumer's level of awareness and engagement with the water efficiency label and purchasing behaviours. By understanding where consumers are across the stages in the TTM, from precontemplation to maintenance, we can tailor strategies to facilitate consumers' progression through the stages to change their behaviours. The project will begin with an inception meeting to finalise objectives, approach, and outputs. Stage 1 will involve a quantitative survey using Ipsos's UK KnowledgePanel to target 2,000 respondents in England, assessing consumer awareness and consideration of water efficiency in purchasing decisions. Due to the crucial importance of understanding the degree to which different factors influence consumer choice, we propose using a MaxDiff exercise to tease out their relative importance. Stage 2 will include qualitative research with three online focus groups and 10 depth interviews. Focus groups will explore attitudes towards water efficiency and the label design, while interviews will involve a mock website showcasing products with the water efficiency label. Both stages will feed into a final report and presentation, including findings, the baseline measurement of consumer awareness and clear recommendations for Defra to take forward around the roll out of the MWEL

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497 noticesopen · sorted by deadline ascending
Page 20 of 25
Time to close
Value
Type
Buyer
Notice
Closing this week20 notices
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6d
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Estimated
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SD
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6d
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£80.0m
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6d
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£12k
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FTS · Services
NE
Natural England
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Sewage & refuse· Published 18 Jun
6d
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—
Estimated
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6d
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£42k
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Real estate· Published 11 Jun
6d
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£42k
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NE
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Real estate· Published 11 Jun
6d
26 Jun
£12k
Estimated
Below-thresh.
FTS · Services
NE
Natural England
High Level Conservation Measures for the Wensum (Nutrient-Affected Features)
Sewage & refuse· Published 18 Jun
6d
26 Jun
£5.0m
Estimated
Tender
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6d
26 Jun
£50k
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Improvement and Development Agency for Local Government (LGA)
Approved Mental Health Professional (AMHP) National Data Set 2026 – 27
Health & social· Published 28 May
6d
26 Jun
£65.0m
Estimated
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FTS · Supplies
SD
Submarine Delivery Agency
713431451-Supply and Support for General Valves and Actuators-UK4
Security & defence· Published 05 Jun
6d
26 Jun
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Estimated
Tender
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YW
YORKSHIRE WATER SERVICES LIMITED
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Repair & maintenance· Published 01 Jun
6d
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Estimated
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YW
YORKSHIRE WATER SERVICES LIMITED
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Repair & maintenance· Published 01 Jun
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—
Estimated
Tender
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YORKSHIRE WATER SERVICES LIMITED
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Repair & maintenance· Published 01 Jun
6d
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£50.0m
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DC
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Construction work· Published 20 May
6d
26 Jun
£80k
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Below-thresh.
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BC
British Council
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R&D services· Published 16 Jun
6d
26 Jun
—
Estimated
Tender
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WM
West Mercia Police and Crime Commissioner
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Petroleum & fuel· Published 17 Jun
Page 20 of 25
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