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The current Tower Bridge website has worked well over the past four years. It is the main Tower Bridge website and main point of call for visitors looking for information on Tower Bridge as a visitor attraction. It is also the website to inform the general public of Bridge Lifts. However, Tower Bridge has recently started work on a long-term development plan, bought a new ticketing system and undertaken a huge audience development project. All these pieces of work have highlighted the opportunities to be gained in reviewing our current website and investing in the development of a new one. The new website with help with the following: - A seamless visitor journey. - Showcasing the history of the Bridge and storytelling. - Information for the working Bridge. - Organisation of the site. - A new look and feel. - Summary of the current websites.