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School Teacher Recruitment Marketing Campaign - Strategic Creative Agency Prior Information Notice (PIN) To note: This PIN does not signify the commencement of any competitive process and does not constitute any commitment by the Department for Education (DfE). If DfE decides to commence any competitive process(es) as contemplated by this notice, a separate notice(s) will be published at the relevant time. Purpose of this notice The purpose of this PIN is to inform the market that DfE is considering how it can further grow the appeal of teaching, to support the government's mission to give every child the best start in life, breaking the link between background and opportunity. This campaign supports the DfE's priority of helping every child achieve and thrive at school - including through our commitment to recruit 6,500 more teachers by the end of the Parliament This is an opportunity to set the new direction for the high-profile, award-winning School Teacher Recruitment marketing (Teaching) campaign, tackling a challenging, ever-changing graduate recruitment market, working with a fully-integrated, end-to-end government service. Agencies will help us make the most of our Government Communications Service (GCS) remit for communications excellence and innovation. The main aim of the market engagement is to begin a conversation with the market about the future ambition for the new campaign. We will provide you with an understanding of what services are in and out of scope, the planned procurement, and current thinking on the payment model and timescales. The engagement will detail the importance of Social Value and information regarding the Procurement Act 2023. We will be Inviting questions and feedback during the event and through the questionnaire following this call.