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ClosedCF · 756b9b7a58ec

2024-732 Social Media services USA, Canada & Mexico covering (beef, lamb & pork)

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Status
Closed
Estimated
—
Published
27 Jan 2025

Key facts

Notice ID
cf-3033ecb8-cf47-4c52-84fd-756b9b7a58ec
CPV code
79340000 · Business services
Source
Contracts Finder

Timeline

  1. Published
    27 Jan 2025

Description

AHDB are planning to find a supplier/agency that will create a strategy, lead on content creation and engage with target audiences via social media in order to understand product requirements and market needs which are crucial in the realm of exports. Listed below are some of the actions/requirements that the supplier/agency will be required to complete throughout the duration of the contract: Strategy & Planning: • Prepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness • Provide a detailed content calendar outlining the frequency, type, and timing of social media posts Content Creation: • Create engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns • Ensure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality • A point of view on content curation noting that we have staff and farmers creating content • How to best use User-Generated Content (UGC) • Ensure the necessary language skills to communicate effectively with the target audience • Consider using professional translation services to maintain accuracy and cultural sensitivity • Research cultural norms. Be aware of local customs, traditions, and taboos to avoid misunderstandings • Create content that is respectful of diverse cultures and avoids offensive or discriminatory language • Leverage cross-promotion to drive traffic between channels Engage with audience: • Respond promptly to comments and messages on all platforms • Encourage user-generated content through contests or challenges Advertising and promotion: • Develop and execute paid social media campaigns to increase reach, engagement, and sign ups to our Newsletter • Provide regular reports on campaign performance and provide optimisation recommendations Analytics & reporting: • Provide monthly reports outlining key performance metrics, including reach, engagement, conversion rates • Offer insights and recommendations for ongoing improvements The initial contract is for 1 year with 1+1 options to extend Closing date is NOON 28th February 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

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175,267 noticesclosed · sorted by publication date
Page 84 of 8764
Time to close
Value
Type
Buyer
Notice
CLOSED
17 Dec
—
Estimated
Modification
FTS
NW
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Estimated
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Ministry of Defence, DIO,
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20 Jan
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Chemonics International, Inc.
Procurement of Server Equipment
Software packages· Published 16 Dec
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DF
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· Published 16 Dec
CLOSED
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Estimated
Closed
CF
WH
Whittington Health
CA16790 - Provision of a Talking Therapies Online Services Provider
Health & social· Published 16 Dec
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Estimated
Closed
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HO
Heart of Worcestershire College
CA16905 - Heart of Worcestershire College - Tender for Building Cleaning Services
Sewage & refuse· Published 16 Dec
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14 Jan
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NL
North Lincolnshire Council
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Transport services· Published 16 Dec
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Estimated
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CI
Chemonics International, Inc.
Procurement of IT-equipment
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FTS · Services
CO
City of Glasgow College
The Provision of a Diverse and Sustainable Catering Service
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CLOSED
16 Dec
—
Estimated
Closed
FTS · Services
CO
City of Glasgow College
The Provision of a Diverse and Sustainable Catering Service
Hotel & restaurant· Published 16 Dec
CLOSED
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£80k
Estimated
Closed
CF
NH
Northumbria Healthcare NHS Foundation Trust
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16 Dec
—
Estimated
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FTS
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LIVEWEST HOMES LIMITED
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Page 84 of 8764
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