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AC

Allen Carr's Easyway (ACE)

London
Large

Allen Carr's Easyway provides methods to help individuals quit smoking, alcohol, and drugs. They offer various programs and support to assist clients in overcoming addiction.

allencarr.com ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£2.6m
Live
13
Buyers
15
12m
£83k
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts13 / 20
  • Top buyers15
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags0
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — Allen Carr's Easyway (ACE)Updated 06 Jul 2026

At a glance · for buyers and watchdogs

Allen Carr's Easyway (ACE) has won £2.6m across 15 public-sector buyers, with 13 live contracts. No active Companies House risk flags.

Why: top buyer Kent County Council at 87% · 0 active risk flags · 0 modifications.

Decision signals
0Active red flags
ActiveCompany status
13 of 20Live contracts
87%Top-buyer concentration
—Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Services · 8
Quit SmokingA program designed to help individuals stop smoking. ↗Quit AlcoholA program aimed at helping individuals stop drinking alcohol. ↗Quit DrugsSupport for individuals looking to overcome drug addiction. ↗Weight LossA program to assist individuals in losing weight. ↗Emotional EatingSupport for individuals struggling with emotional eating. ↗Quit SugarA program to help individuals quit sugar. ↗Quit VapingSupport for individuals looking to stop vaping. ↗GamblingA program to help individuals stop gambling. ↗

Extracted automatically from allencarr.com on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies

Delivery stories the supplier has published, with sector and outcome.

⚑ Self-reported
—

No case studies yet

Once a claimed supplier publishes delivery stories — the buyer, the sector, what was delivered and the outcome — they appear here.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships

Independently issued. Verification dates cross-checked against issuer registers.

↔ Cross-checked
—

No accreditations recorded

B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 13 live · 7 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
Smoking Cessation Project
NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)—01 Dec 2025£83k4 moClosed
Stop Smoking Support
Westmorland and Furness Council8500000001 Jan 2025£45k3 moClosed
Local Stop smoking Service - Alternative Support Pilot
Kent County Council8500000002 Sept 2024£2.3m7 moClosed
Digital stop smoking service
City of Doncaster Council8500000001 Sept 2024£99k7 moClosed
Invitation to Tender for Suffolk Countywide Provision for Smoking Cessation support programme - AWARD
Babergh District Council7512200002 Oct 2023—6 moClosed
Smoking-Allen Carr 'Easyway' Licences
North Yorkshire County Council8532300003 Apr 2023£26k12 moClosed
Stop smoking seminars
Cambridgeshire County Council85323000———Live
Smoking Cessation Project
NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)—01 Dec 2025£83k4 mopending
25120 Stop Smoking Seminars
Cambridgeshire County Council————Live
Smoking Cessation Project
NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)————Live
Total live value — · mean award £131k1–10 of 20

Top buyers · 15 buyers · top 3 = 97%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
Kent County Council
3 contracts
87%
since 2024
2
NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)
3 contracts
6%
since 2025
3
City of Doncaster Council
1 contract
4%
since 2024
4
Westmorland and Furness Council
1 contract
2%
since 2024
5
North Yorkshire County Council
1 contract
1%
since 2023
6
Babergh District Council
1 contract
0%
since 2023
7
Cambridgeshire County Council
2 contracts
0%
8
Bolton Metropolitan Borough Council
1 contract
0%
9
Trafford Council
1 contract
0%
10
Dorset Council
1 contract
0%

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
South East4 contracts
87%
Wales3 contracts
6%
Yorkshire1 contract
4%
North West4 contracts
2%
North East1 contract
1%
Eastern6 contracts
0%
South West1 contract
0%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). Allen Carr's Easyway (ACE) highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
OH
Optima Health UK Limited
No£29.4m2
LH
Lotus Home Care Limited
Yes£13.4m2
PH
PRIVATE HOME CARE UK LIMITED
Yes£13.1m1
C&
City & County Care Services Ltd
Yes£13.1m1
DC
Domiciliary Care Services (UK) Limited
Yes£13.1m1
AC
Allen Carr's Easyway (ACE)
No£83k—
Compare peers →

Red flags · 0 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
✓ Clean. No active risk signals from Companies House status, charges or insolvency records.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
Trading status
Active
Live at Companies House
Annual accounts
Up to date
Last made up to 31 Dec 2024
Confirmation statement
Up to date
Next due 19 Sept 2026
Outstanding charges
0
No charges registered
Insolvency history
None
No insolvency cases registered
Certifications (ISO, Cyber Essentials, Living Wage, B-Corp, modern-slavery) are supplier self-reported and appear once a claimed profile adds them.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Live sync — registered details, directors, PSC and SIC codes.

✓ Live sync

Registered details

Company no.
02423347
Status
Active
Type
Private limited
Incorporated
18 Sept 1989
Reg. office
Park House 14 Pepys Road, Raynes Park, London, SW20 8NH
SIC codes
96090
Last accounts
31 Dec 2024
Next accounts due
30 Sept 2026

Directors & PSC

  • BAKER, Paul David — director
    Appointed 03 Oct 2024
  • LEWIS, Madeleine — secretary
    Appointed 01 Jul 2002
  • LEWIS, Madeleine — director
    Appointed 02 Feb 2001
  • HAYLEY, Robin — director
    Appointed 20 Aug 1992
  • Mr Robin Hayley — person with significant control
    ownership of shares 50 to 75 percent · voting rights 50 to 75 percent · right to appoint and remove directors

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
ALLEN CARR'S EASYWAY (INTERNATIONAL) LTD.
02423347 · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.