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PP

Primo Play Limited

Dewsbury
SME

Primo Play Limited specializes in providing quality sports equipment and training services for individuals and teams, ranging from preschool to professional levels. They emphasize commitment to quality and customer relationships.

primoplay.co.uk ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£4.9m
Live
3
Buyers
3
12m
—
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities3
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts3 / 7
  • Top buyers3
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags0
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — Primo Play LimitedUpdated 06 Jul 2026

At a glance · for buyers and watchdogs

Primo Play Limited has won £4.9m across 3 public-sector buyers, with 3 live contracts. No active Companies House risk flags.

Why: top buyer YPO at 86% · 0 active risk flags · 0 modifications.

Decision signals
0Active red flags
ActiveCompany status
3 of 7Live contracts
86%Top-buyer concentration
—Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Services · 4
Individual SessionsThis 1-on-1 session is built for individual athletes. ↗Group SessionsCreate winning chemistry for your team. ↗Coach SessionsLearn how to engage and work with your athletes. ↗Workshops & PresentationsEducation for athletes, teams and coaches. ↗
Frameworks & DPS · 3 from notices
  • YPO - 001248 Sports Play Equipment and Sports Equipment, including Accessories, Sports Posts, Nets, Goals and BallsYPO · £2.2m
  • YPO - 000924 The Supply of Sports Equipment, Sports Posts, Nets, Goals and Sports BallsYPO · £2.0m
  • 238_20 - Physical Education, Leisure and Fitness (including Swimming and Games) and MatsEspo · £286k

Extracted automatically from primoplay.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies

Delivery stories the supplier has published, with sector and outcome.

⚑ Self-reported
—

No case studies yet

Once a claimed supplier publishes delivery stories — the buyer, the sector, what was delivered and the outcome — they appear here.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships

Independently issued. Verification dates cross-checked against issuer registers.

↔ Cross-checked
—

No accreditations recorded

B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 3 live · 4 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
YPO - 001248 Sports Play Equipment and Sports Equipment, including Accessories, Sports Posts, Nets, Goals and Balls
YPO3740000024 May 2024£2.2m4 yrsLive
238_20 - Physical Education, Leisure and Fitness (including Swimming and Games) and Mats
Espo3700000001 Feb 2020£286k2.2 yrsClosed
YPO - 000924 The Supply of Sports Equipment, Sports Posts, Nets, Goals and Sports Balls
YPO3740000001 Jan 2020£2.0m4 yrsClosed
990_18 Supply of Early Years & Curriculum Resources
Espo2211000001 Mar 2018£154k2.1 yrsClosed
991_18 Supply of Early Years & Curriculum Product Ranges
Espo2211000001 Apr 2018£246k2 yrsClosed
YPO - 001248 Sports Play Equipment and Sports Equipment, including Accessories, Sports Posts, Nets, Goals and Balls
YPO37400000———Live
HCC – Jul 23 - The Provision of a Framework Agreement for the Supply of Sports and Leisure Equipment
Hertfordshire County Council37400000———Live
Total live value £2.2m · mean award £701k

Top buyers · 3 buyers · top 3 = 100%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
YPO
3 contracts
86%
since 2019
2
Espo
3 contracts
14%
since 2018
3
Hertfordshire County Council
1 contract
0%

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
Yorkshire3 contracts
86%
East Midlands3 contracts
14%
Eastern1 contract
0%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). Primo Play Limited highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
AT
A T Little & Sons Ltd, trading as Browns Books
Yes£4.0m3
UL
ULVERSCROFT LIMITED
Yes£4.0m2
WB
Waterstones Booksellers Limited
Yes£4.0m4
IM
Imagine Me Stories Ltd
Yes£4.0m2
BU
BOLINDA UK LTD
Yes£4.0m2
PP
Primo Play Limited
Yes——
Compare peers →

Red flags · 0 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
✓ Clean. No active risk signals from Companies House status, charges or insolvency records.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
Trading status
Active
Live at Companies House
Annual accounts
Up to date
Last made up to 31 Dec 2024
Confirmation statement
Due in 7d
Next due 20 Jul 2026
Outstanding charges
0
No charges registered
Insolvency history
None
No insolvency cases registered
Certifications (ISO, Cyber Essentials, Living Wage, B-Corp, modern-slavery) are supplier self-reported and appear once a claimed profile adds them.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Live sync — registered details, directors, PSC and SIC codes.

✓ Live sync

Registered details

Company no.
02528000
Status
Active
Type
Private limited
Incorporated
06 Aug 1990
Reg. office
Centurion House, Thornhill Road, Dewsbury, West Yorkshire, WF12 9QQ
SIC codes
32409 · 32990
Last accounts
31 Dec 2024
Next accounts due
30 Sept 2026

Directors & PSC

  • JENNINGS, Neil Alexander — director
    Appointed 23 Aug 2002
  • JENNINGS, Bryan Alexander — director
    Appointed 31 Jan 1993
  • Primo Play Ltd Directors Pension Plan — person with significant control
    ownership of shares 25 to 50 percent · voting rights 25 to 50 percent
  • Mr Neil Alexander Jennings — person with significant control
    ownership of shares 50 to 75 percent · voting rights 50 to 75 percent

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
PRIMO PLAY LIMITED
02528000 · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.