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Potential

Woking
SME

Friends of the Elderly is a not-for-profit charity dedicated to providing exceptional care for older people. They offer care home and day care services, as well as grants for elderly individuals in financial difficulty.

fote.org.uk ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£31.7m
Live
7
Buyers
20
12m
—
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities6
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts7 / 32
  • Top buyers20
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags0
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — PotentialUpdated 13 Jul 2026

At a glance · for buyers and watchdogs

Potential has won £31.7m across 20 public-sector buyers, with 7 live contracts. No active Companies House risk flags.

Why: top buyer Gloucestershire County Council at 51% · 0 active risk flags · 0 modifications.

Decision signals
0Active red flags
ActiveCompany status
7 of 32Live contracts
51%Top-buyer concentration
—Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Sectors served · 2/8
Central government✓
Local government✓
NHS & health✓
Housing✓
Utilities & energy✓
Financial services✓
Education✓
Defence✓
Services · 5
Care HomesResidential care homes for elderly individuals. ↗Day CareDay care services for older people. ↗Respite CareShort term respite care services. ↗Dementia CareSpecialized care services for individuals with dementia. ↗Grants for Older PeopleFinancial assistance for elderly individuals in need. ↗
Frameworks & DPS · 6 from notices
  • 2022 Re-Opening of the Gloucestershire Community and Accommodation Based Support (CABS) Framework - Services for Homelessness and People in Vulnerable CircumstancesGloucestershire County Council · £4.3m
  • Gloucestershire Community and Accommodation Based Support (CABS) - Services for Homelessness and People in Vulnerable CircumstancesGloucestershire County Council · £4.3m
  • Young Parents Supported Accommodation and Support ServiceNottinghamshire County Council · £1.6m
  • 21124 Cambridgeshire County Council (CCC) and Peterborough City Council (PCC) Multi-Disciplinary Floating SupportCambridgeshire County Council and Peterborough City Council · £1.0m
  • Housing Related support and accommodation (16 & 17 year olds)CHESHIRE EAST COUNCIL · £614k
  • CWC20100 Rough Sleepers ServiceWolverhampton City Council · £519k

Extracted automatically from fote.org.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies

Delivery stories the supplier has published, with sector and outcome.

⚑ Self-reported
—

No case studies yet

Once a claimed supplier publishes delivery stories — the buyer, the sector, what was delivered and the outcome — they appear here.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships

Independently issued. Verification dates cross-checked against issuer registers.

↔ Cross-checked
—

No accreditations recorded

B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 7 live · 25 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
Call off from Homelessness framework - Lot 7 Youth Homelessness Prevention Services
Nottingham City Council8500000001 Apr 2025£126k2 yrsLive
WCC - Specialist Hoarding Services - AWARD
Warwickshire County Council8531231001 Apr 2025£133k3 yrsLive
23-204 Housing Related Support Service specifically for single people and families that are in temporary and emergency accommodation
Rotherham Metropolitan Borough Council8500000002 Dec 2024£300k5 yrsLive
WCC - Accommodation Related Support Services - AWARD
Warwickshire County Council8531100001 Apr 2025£4.8m5 yrsLive
Tuberculosis Enhanced Housing and Support Service
Wolverhampton City Council8500000001 Apr 2024£50k6 yrsLive
Proposed contract for Hoarding Help and Support for Tenants
Redditch Borough Councils8500000030 Apr 2023£50k3 yrsClosed
2022 Re-Opening of the Gloucestershire Community and Accommodation Based Support (CABS) Framework - Services for Homelessness and People in Vulnerable Circumstances
Gloucestershire County Council7000000001 Jan 2023£4.3m15 moClosed
21124 Cambridgeshire County Council (CCC) and Peterborough City Council (PCC) Multi-Disciplinary Floating Support
Cambridgeshire County Council and Peterborough City Council8530000002 Jan 2023£1.0m3 yrsClosed
CWC20100 Rough Sleepers Service
Wolverhampton City Council9800000001 Jan 2023£519k2.3 yrsClosed
NUN - Homelessness Support Services Contract - AWARD
Nuneaton & Bedworth BC (NUN)9800000001 Jul 2022£430k3 yrsClosed
Total live value £7.3m · mean award £991k1–10 of 32

Top buyers · 20 buyers · top 3 = 72%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
Gloucestershire County Council
6 contracts
51%
since 2019
2
Warwickshire County Council
3 contracts
16%
since 2022
3
Coventry - Solihull - Warwickshire
3 contracts
6%
since 2019
4
Nottinghamshire County Council
1 contract
5%
since 2022
5
Cambridgeshire County Council
1 contract
4%
since 2018
6
Cambridgeshire County Council and Peterborough City Council
1 contract
3%
since 2022
7
Wolverhampton City Council
3 contracts
3%
since 2017
8
Derbyshire County Council
1 contract
2%
since 2019
9
Buckinghamshire Council
1 contract
2%
since 2018
10
CHESHIRE EAST COUNCIL
1 contract
2%
since 2020

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
South West8 contracts
58%
West Midlands6 contracts
21%
East Midlands4 contracts
9%
Eastern2 contracts
7%
North West3 contracts
4%
Yorkshire1 contract
1%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). Potential highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
SC
St Christopher’s Fellowship
Yes£59.0m1
FC
FOSTER CARE LINK LIMITED
Yes£59.0m1
OH
Optima Health UK Limited
No£29.4m1
PH
PRIVATE HOME CARE UK LIMITED
Yes£13.1m1
C&
City & County Care Services Ltd
Yes£13.1m1
PO
Potential
Yes——
Compare peers →

Red flags · 0 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
✓ Clean. No active risk signals from Companies House status, charges or insolvency records.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
Trading status
Active
Live at Companies House
Annual accounts
Up to date
Last made up to 31 Mar 2025
Confirmation statement
Up to date
Next due 30 Apr 2027
Outstanding charges
0
No charges registered
Insolvency history
None
No insolvency cases registered
Certifications (ISO, Cyber Essentials, Living Wage, B-Corp, modern-slavery) are supplier self-reported and appear once a claimed profile adds them.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Live sync — registered details, directors, PSC and SIC codes.

✓ Live sync

Registered details

Company no.
03353988
Status
Active
Type
Private limited
Incorporated
16 Apr 1997
Reg. office
The Bradbury Centre, Smiles Place, Woking, Surrey, GU22 8BJ
SIC codes
41100
Last accounts
31 Mar 2025
Next accounts due
31 Dec 2026

Directors & PSC

  • HILL, Rachel Margaret — director
    Appointed 12 Feb 2026
  • AVERY, Nicholas William James — director
    Appointed 12 Sept 2024
  • DUNCAN, Craig Jeffrey — director
    Appointed 12 Sept 2024
  • FOSTER, Paul Guy — director
    Appointed 19 May 2022
  • SMITH, Susan Jane — secretary
    Appointed 13 Feb 2015
  • Friends Of The Elderly — person with significant control
    ownership of shares 75 to 100 percent · voting rights 75 to 100 percent · right to appoint and remove directors

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
POTENTIAL LIMITED
03353988 · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.