Supplier · Peer benchmark
Peer comparison
How KAROL MARKETING LIMITED stacks up against suppliers competing for the same workloads — based on overlap with its 3 signature CPV codes over the last 24 months. Target HQ: North East.
Value band:
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CohortKAROL MARKETING LIMITED(You)AECOM LIMITEDMatrix SCM LimitedLogiq Consulting LimitedConexia LimitedGI Recruitment Limited
iAuto-picked from 3 signature CPV codes · last 24 months overlap
Metric | AE AECOM LIMITED Peer · rank #1 | MS Matrix SCM Limited Peer · rank #2 | LC Logiq Consulting Limited Peer · rank #3 | CO Conexia Limited Peer · rank #4 | KM KAROL MARKETING LIMITED (You) · target supplier | GR GI Recruitment Limited Peer · rank #6 |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £224.7m | £20.0m | £4.9m | £616k | — | — |
| Framework headroomPer-supplier share of framework ceilings | £4.8m | £125k | — | — | — | — |
| Total awarded (lifetime)All time, all contracts | £828.0m | £1.7bn | £42.0m | £286.3m | £140k(−100%) | £298.7m |
| Contracts won (12m)Distinct awards last year | 136 | 12 | 7 | 4 | — | — |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —