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  4. Identity Limited
ID

Identity Limited

Recreational & cultural · London
SME

Identity Limited is an independent creative agency that works with brands to transform their identity and influence through innovative design and storytelling. They focus on place-making and brand identity across various sectors.

identity-design.co.uk ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£189k
Live
3
Buyers
3
12m
£189k
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities1
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts3 / 5
  • Top buyers3
  • Category mix
  • Geography
  • Peers3
Trust & risk
  • Red flags0
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — Identity LimitedUpdated 13 Jul 2026

At a glance · for buyers and watchdogs

Identity Limited has won £189k across 3 public-sector buyers, with 3 live contracts. No active Companies House risk flags.

Why: top buyer NHS Blood and Transplant (Bristol) at 100% · 100% in Recreational & cultural · 0 active risk flags · 0 modifications.

Decision signals
0Active red flags
ActiveCompany status
3 of 5Live contracts
100%Top-buyer concentration
100%Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Services · 5
Brand IdentityCreating and developing brand identities for various clients.
Place-making StrategyDeveloping strategies for place-making and branding in real estate projects.
Marketing CampaignsDesigning and executing marketing campaigns for clients.
Website DevelopmentCreating websites for brands and projects.
Brochures and Investor MaterialsProducing brochures and materials for investors.
Frameworks & DPS · 1 from notices
  • Donor Base ResilienceNHS Blood and Transplant (Bristol) · £189k

Extracted automatically from identity-design.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies · 2

Delivery stories from the supplier’s website. Clients are not yet cross-checked against award records.

◐ From supplier website
Bankside Yards: Native LandA project focused on place-making and branding for a major mixed-use development in London. ↗People BrandA rebranding project that reflects innovation and creativity for an ambitious international business. ↗

Extracted automatically from identity-design.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships

Independently issued. Verification dates cross-checked against issuer registers.

↔ Cross-checked
—

No accreditations recorded

B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 3 live · 2 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
Creative, Design and Microsite Services
CLARION HOUSING GROUP LIMITED—16 Feb 2026—2 yrspending
Donor Base Resilience
NHS Blood and Transplant (Bristol)9231221119 Jan 2026£189k12 moLive
Creative, Design and Microsite Services
CLARION HOUSING GROUP LIMITED————Live
Untitled
Ministry of Defence, DIO,————Live
Creative, Design and Microsite Services
CLARION HOUSING GROUP LIMITED—26 Jan 2026—2 yrspending
Total live value £189k · mean award £38k

Top buyers · 3 buyers · top 3 = 100%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
NHS Blood and Transplant (Bristol)
1 contract
100%
since 2026
2
CLARION HOUSING GROUP LIMITED
3 contracts
0%
since 2026
3
Ministry of Defence, DIO,
1 contract
0%

Category mix

CPV-division share of last-12m awarded value. Single-category exposure: 100%.

✓ From notices
Recreational & cultural92
100%
⚠ Concentration: 100% of recent awarded value sits in a single CPV division. A category-specific downturn would materially affect revenue.

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
London3 contracts
0%
Region resolved for 0% of awarded value (by buyer postcode); the remainder lacks a usable address.

Peers

Suppliers with overlapping CPVs & buyers (last 24m). Identity Limited highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
AH
Ashfield Health Limited
No£1000k2
BP
Beetroot Publishing Limited
No£620k1
ID
Identity Limited
Yes£189k—
OR
Owain Rogers
No£12k1
Compare peers →

Red flags · 0 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
✓ Clean. No active risk signals from Companies House status, charges or insolvency records.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
Trading status
Active
Live at Companies House
Annual accounts
Up to date
Last made up to 31 Dec 2024
Confirmation statement
Up to date
Next due 19 Dec 2026
Outstanding charges
0
No charges registered
Insolvency history
None
No insolvency cases registered
Certifications (ISO, Cyber Essentials, Living Wage, B-Corp, modern-slavery) are supplier self-reported and appear once a claimed profile adds them.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Live sync — registered details, directors, PSC and SIC codes.

✓ Live sync

Registered details

Company no.
04147420
Status
Active
Type
Private limited
Incorporated
25 Jan 2001
Reg. office
6th Floor Kings House, 9-10 Haymarket, London, SW1Y 4BP
SIC codes
74100
Last accounts
31 Dec 2024
Next accounts due
30 Sept 2026

Directors & PSC

  • RICHMOND, Tracy Lynn — director
    Appointed 01 Jul 2015
  • SPENCER, Andrew John — director
    Appointed 03 Jan 2006
  • Identity Design Holdings Ltd — person with significant control
    ownership of shares 75 to 100 percent · voting rights 75 to 100 percent · right to appoint and remove directors

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
IDENTITY LIMITED
04147420 · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.