Supplier · Peer benchmark
Peer comparison
How MIKE LYNCH ADVERTISING LIMITED stacks up against suppliers competing for the same workloads — based on overlap with its 4 signature CPV codes over the last 24 months. Target HQ: North East.
Value band:
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CohortMIKE LYNCH ADVERTISING LIMITED(You)Manning Gottlieb OMDClear Channel UK LtdOcean OutdoorFCB INFERNO LIMITEDCRUNCH DMC LIMITED
iAuto-picked from 4 signature CPV codes · last 24 months overlap
Metric | MG Manning Gottlieb OMD Peer · rank #1 | CC Clear Channel UK Ltd Peer · rank #2 | ML MIKE LYNCH ADVERTISING LIMITED (You) · target supplier | OO Ocean Outdoor Peer · rank #4 | FI FCB INFERNO LIMITED Peer · rank #5 | CD CRUNCH DMC LIMITED Peer · rank #6 |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £25.4m | £6k | — | — | — | — |
| Framework headroomPer-supplier share of framework ceilings | — | — | — | — | — | — |
| Total awarded (lifetime)All time, all contracts | £585.9m | £216.3m | £310k(−100%) | £88.1m | £36.0m | £8.0m |
| Contracts won (12m)Distinct awards last year | 4 | 2 | — | — | 1 | |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —