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EL

Emotional Logic ltd

Newcastle Upon Tyne
SME

Emotional Logic Ltd specializes in market research powered by behavioral science, helping organizations understand emotions to drive growth and improve strategies. They offer various research solutions including ad-testing, brand research, and behavioral change research.

emotional-logic.co.uk ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£1.7m
Live
5
Buyers
5
12m
—
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts5 / 10
  • Top buyers5
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags0
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — Emotional Logic ltdUpdated 13 Jul 2026

At a glance · for buyers and watchdogs

Emotional Logic ltd has won £1.7m across 5 public-sector buyers, with 5 live contracts. No active Companies House risk flags.

Why: top buyer The University of Northumbria at Newcastle at 55% · 0 active risk flags · 0 modifications.

Decision signals
0Active red flags
ActiveCompany status
5 of 10Live contracts
55%Top-buyer concentration
—Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Sectors served · 1/8
Central government✓
Local government✓
NHS & health✓
Housing✓
Utilities & energy✓
Financial services✓
Education✓
Defence✓
Services · 9
Ad-testing ResearchA service designed to measure attention, engagement, and conversion of advertisements, ensuring they trigger emotions for better recall. ↗Travel and Tourism ResearchRetail Destination ResearchNew Product Development ResearchBrand ResearchBehavioural Change ResearchWeb User Experience & Testing (UX)Shopper ResearchPackaging Development Research

Extracted automatically from emotional-logic.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies

Delivery stories the supplier has published, with sector and outcome.

⚑ Self-reported
—

No case studies yet

Once a claimed supplier publishes delivery stories — the buyer, the sector, what was delivered and the outcome — they appear here.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships

Independently issued. Verification dates cross-checked against issuer registers.

↔ Cross-checked
—

No accreditations recorded

B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 5 live · 5 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
Tenant Satisfaction Measure Surveys
Thrive Homes Limited—21 May 2025—3 yrsLive
GB-Newcastle upon Tyne: T20/3558 Market Research Lot Nine Marketing Effectiveness and Development
The University of Northumbria at Newcastle7300000001 May 2021£187k4 yrsClosed
GB-Newcastle upon Tyne: T20/3558 Market Research Lot Eight International Research
The University of Northumbria at Newcastle7300000001 May 2021£187k4 yrsClosed
GB-Newcastle upon Tyne: T20/3558 Market Research Lot Five Portfolio Development and Proposition Testing
The University of Northumbria at Newcastle7300000001 May 2021£187k4 yrsClosed
GB-Newcastle upon Tyne: T20/3558 Market Research Lot Two Customer Experience and Segmentation
The University of Northumbria at Newcastle7300000001 May 2021£187k4 yrsClosed
GB-Newcastle upon Tyne: T20/3558 Market Research Lot One Brand and Reputation Management Research
The University of Northumbria at Newcastle7311000001 May 2021£187k4 yrsClosed
Tourism Impact Review in the North York Moors National Park
North York Moors National Park Authority7930000020 Jul 2017£764k9.8 yrsLive
Quarterly Notice for contracts awarded under Employment and Skills DPS
Leeds City Council80500000———Live
Quarterly Notice of Award of Contracts under Leeds City Council's Employment and Skills Dynamic Purchasing System (DPS) DN310329 01.10.2025-31.12.2025
Leeds City Council————Live
Borough-wide consultation on Dudley Borough's New 10-Year Vision
Dudley Metropolitan Borough Council————Live
Total live value £764k · mean award £170k

Top buyers · 5 buyers · top 3 = 100%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
The University of Northumbria at Newcastle
5 contracts
55%
since 2021
2
North York Moors National Park Authority
1 contract
45%
since 2017
3
Thrive Homes Limited
1 contract
0%
since 2025
4
Leeds City Council
2 contracts
0%
5
Dudley Metropolitan Borough Council
1 contract
0%

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
North East5 contracts
55%
Yorkshire3 contracts
45%
Eastern1 contract
0%
West Midlands1 contract
0%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). Emotional Logic ltd highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
XE
XEWLI LIMITED
Yes£19.9m1
I(
Ipsos (Market Research) Ltd
No£7.5m5
BR
BMG RESEARCH LTD
No£4.1m3
PF
People For Research Limited
Yes£3.0m1
WU
WSP UK Limited
No£3.0m2
EL
Emotional Logic ltd
Yes——
Compare peers →

Red flags · 0 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
✓ Clean. No active risk signals from Companies House status, charges or insolvency records.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
Trading status
Active
Live at Companies House
Annual accounts
Up to date
Last made up to 31 Jan 2025
Confirmation statement
Up to date
Next due 26 Jan 2027
Outstanding charges
0
No charges registered
Insolvency history
None
No insolvency cases registered
Certifications (ISO, Cyber Essentials, Living Wage, B-Corp, modern-slavery) are supplier self-reported and appear once a claimed profile adds them.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Live sync — registered details, directors, PSC and SIC codes.

✓ Live sync

Registered details

Company no.
06057985
Status
Active
Type
Private limited
Incorporated
18 Jan 2007
Reg. office
Studio 25/26 The Kiln, Hoults Yard, Walker Road, Newcastle Upon Tyne, NE6 1AB
SIC codes
73200
Last accounts
31 Jan 2025
Next accounts due
31 Oct 2026

Directors & PSC

  • POWELL, Helen — director
    Appointed 06 May 2009
  • POWELL, Helen — secretary
    Appointed 18 Jan 2007
  • PECHER, Annett — director
    Appointed 18 Jan 2007
  • Mrs Helen Marie Powell — person with significant control
    ownership of shares 25 to 50 percent · voting rights 25 to 50 percent
  • Ms Annett Pecher — person with significant control
    ownership of shares 50 to 75 percent · voting rights 50 to 75 percent · right to appoint and remove directors

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
EMOTIONAL LOGIC LIMITED
06057985 · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.