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  4. Max Associated Holdings Ltd
MA

Max Associated Holdings Ltd

R&D services · London
Large

Max Associates is a market leader in sport and physical activity management consultancy, delivering strategic planning and consultancy to support public sector sport and leisure services. They have extensive experience in feasibility studies, procurement, and facility strategies.

max-associates.com ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£53.0m
Live
6
Buyers
13
12m
£49.5m
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities3
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts6 / 24
  • Top buyers13
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags0
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — Max Associated Holdings LtdUpdated 06 Jul 2026

At a glance · for buyers and watchdogs

Max Associated Holdings Ltd has won £53.0m across 13 public-sector buyers, with 6 live contracts. No active Companies House risk flags.

Why: top buyer Sport England at 94% · 100% in R&D services · 0 active risk flags · 0 modifications.

Decision signals
0Active red flags
ActiveCompany status
6 of 24Live contracts
94%Top-buyer concentration
100%Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Services · 3
Sport England Strategic Outcomes Planning ModelsCommissioned to undertake 17 SOPM reports, achieving successful EOI and Sport England ring fencing funding.
Leisure and Culture Services ProcurementUndertaken over 30 procurement projects, completing shadow business plans and assessments for sport and leisure facilities.
Facility StrategiesCompleted over 35 feasibility studies for various centres to drive participation and income.
Frameworks & DPS · 3 from notices
  • 664_17 Consultancy ServicesEspo · £1.5m
  • SE903 - Active Environments Framework, Lot A, B, C & DSport England · £235k
  • Mini competition for expert consultancy advice and support in relation to the future DBOM procurement for a replacement aquadrome and multi facility leisure centre in Basingstoke under the Sport England Active Environments framework agreement (Lot A)Basingstoke & Deane Borough Council · £35k

Extracted automatically from max-associates.com on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies · 3

Delivery stories from the supplier’s website. Clients are not yet cross-checked against award records.

◐ From supplier website
Hyndburn Leisure Trust, Strategic Outcomes Planning ModelHyndburn Leisure Trust ↗Cotswold District Council, Leisure and Culture Procurement ProjectCotswold District Council ↗Telford & Wrekin Council, Sports and Leisure StrategyTelford & Wrekin Council ↗

Extracted automatically from max-associates.com on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships

Independently issued. Verification dates cross-checked against issuer registers.

↔ Cross-checked
—

No accreditations recorded

B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 6 live · 18 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
SE1184 Active Environments Framework
Sport England—03 Nov 2025£45.0m2 yrspending
SE1184 Active Environments Framework
Sport England—03 Nov 2025£4.5m2 yrspending
Built Facilities Strategy
Hull City Council7322000005 Aug 2025£33k7 moClosed
Hindley Wellness Hub Options Assessment & RIBA Stage 1 (Plus) Commission
Wigan Council7153000004 Apr 2025£42k7 moClosed
Mini competition for expert consultancy advice and support in relation to the future DBOM procurement for a replacement aquadrome and multi facility leisure centre in Basingstoke under the Sport England Active Environments framework agreement (Lot A)
Basingstoke & Deane Borough Council7131520031 May 2024£35k12 moClosed
Provision of Capital Investment Plan for Leisure Facilities
Borough Council of Kings Lynn and West Norfolk7322000008 Apr 2024£33k3 moClosed
Consultancy for Leisure Centres - AWARD
Dudley Metropolitan Borough Council7942000029 Feb 2024£25k12 moClosed
Awarded Contract via ESPO Framework 664_21
Tamworth Borough Council7900000002 Jan 2024£33k6 moClosed
ESPO framework 664 (Consultancy Services - Lot 7)
Southampton City Council7941000007 Nov 2023£55k6 moClosed
NNC Sports Facility Strategy and Playing Pitch Strategies
North Northamptonshire Council7940000024 Apr 2023£133k1.9 yrsClosed
Total live value — · mean award £2.2m1–10 of 24

Top buyers · 13 buyers · top 3 = 99%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
Sport England
6 contracts
94%
since 2021
2
Espo
3 contracts
5%
since 2017
3
North Northamptonshire Council
2 contracts
0%
since 2023
4
Liverpool City Council
2 contracts
0%
since 2021
5
Southampton City Council
2 contracts
0%
since 2020
6
Telford & Wrekin Council
1 contract
0%
since 2022
7
Stroud District Council
1 contract
0%
since 2022
8
Wigan Council
1 contract
0%
since 2025
9
Basingstoke & Deane Borough Council
1 contract
0%
since 2024
10
Tamworth Borough Council
1 contract
0%
since 2023

Category mix

CPV-division share of last-12m awarded value. Single-category exposure: 100%.

✓ From notices
R&D services73
100%
⚠ Concentration: 100% of recent awarded value sits in a single CPV division. A category-specific downturn would materially affect revenue.

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
East Midlands11 contracts
99%
North West3 contracts
0%
South East2 contracts
0%
West Midlands2 contracts
0%
South West1 contract
0%
Yorkshire2 contracts
0%
Eastern1 contract
0%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). Max Associated Holdings Ltd highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
DE
Deloitte LLP
No£200.3m2
PC
PA Consulting
No£150.0m1
MA
Max Associated Holdings Ltd
No£49.5m—
IS
Influential Software Services
Yes£30.0m1
CU
CAPGEMINI UK PLC
No£29.8m1
CI
CGI IT UK LIMITED
No£14.1m1
Compare peers →

Red flags · 0 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
✓ Clean. No active risk signals from Companies House status, charges or insolvency records.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
Trading status
Active
Live at Companies House
Annual accounts
Up to date
Last made up to 30 Jun 2025
Confirmation statement
Up to date
Next due 05 Nov 2026
Outstanding charges
0
No charges registered
Insolvency history
None
No insolvency cases registered
Certifications (ISO, Cyber Essentials, Living Wage, B-Corp, modern-slavery) are supplier self-reported and appear once a claimed profile adds them.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Live sync — registered details, directors, PSC and SIC codes.

✓ Live sync

Registered details

Company no.
07809606
Status
Active
Type
Private limited
Incorporated
13 Oct 2011
Reg. office
6th Floor Capital Tower, 91 Waterloo Road, London, SE1 8RT
SIC codes
70229
Last accounts
30 Jun 2025
Next accounts due
31 Mar 2027

Directors & PSC

  • GILVEY, Sarah Margaret — secretary
    Appointed 27 Oct 2023
  • FORSYTH, Lisa Margaret — director
    Appointed 01 Jun 2013
  • STEWARD, Bridget Eunice — director
    Appointed 01 Jun 2013
  • Mrs Bridget Eunice Steward — person with significant control
    ownership of shares 25 to 50 percent

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
MAX ASSOCIATES (HOLDINGS) LIMITED
07809606 · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.