Supplier · Peer benchmark
Peer comparison
How The Creative Alchemist stacks up against suppliers competing for the same workloads — based on overlap with its 5 signature CPV codes over the last 24 months.
Value band:
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CohortThe Creative Alchemist(You)KPMG LLPMOTTRAM ASSOCIATES LIMITEDWPP 650Bauer Media Outdoor UK LtdTHE GROWTH COMPANY LIMITED
iAuto-picked from 5 signature CPV codes · last 24 months overlap
Metric | KP KPMG LLP Peer · rank #1 | MA MOTTRAM ASSOCIATES LIMITED Peer · rank #2 | W6 WPP 650 Peer · rank #3 | BM Bauer Media Outdoor UK Ltd Peer · rank #4 | TG THE GROWTH COMPANY LIMITED Peer · rank #5 | TC The Creative Alchemist (You) · target supplier |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £314.8m | £58.9m | £4.4m | £319k | £52k | — |
| Framework headroomPer-supplier share of framework ceilings | £40.1m | £22k | — | — | — | — |
| Total awarded (lifetime)All time, all contracts | £4.7bn | £1.5bn | £4.4m | £8.3m | £456.4m | £263k(−100%) |
| Contracts won (12m)Distinct awards last year | 94 | 82 | 2 | 12 | 10 | — |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —