Supplier · Peer benchmark
Peer comparison
How Kantar Public stacks up against suppliers competing for the same workloads — based on overlap with its 8 signature CPV codes over the last 24 months.
Value band:
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CohortKantar Public(You)Goonhilly Earth StationBMG RESEARCH LTDDigi2al LtdXEWLI LIMITEDSUSTENIC LIMITED
iAuto-picked from 8 signature CPV codes · last 24 months overlap
Metric | GE Goonhilly Earth Station Peer · rank #1 | BR BMG RESEARCH LTD Peer · rank #2 | DI Digi2al Ltd Peer · rank #3 | KP Kantar Public (You) · target supplier | XE XEWLI LIMITED Peer · rank #5 | SU SUSTENIC LIMITED Peer · rank #6 |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £4.5m | £1.7m | £420k | — | — | — |
| Framework headroomPer-supplier share of framework ceilings | — | — | — | — | — | — |
| Total awarded (lifetime)All time, all contracts | £7.2m | £30.8m | £175.0m | £16.8m(−15%) | £19.9m | £2.7m |
| Contracts won (12m)Distinct awards last year | 3 | 13 | 1 | — | — | |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —