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SMART TOYS AND GAMES LTD (t/a WOW Toys)
SMART TOYS AND GAMES LTD (t/a WOW Toys) is a UK limited company, based in London, incorporated in 2016. Has won 6 UK public-sector contracts worth £16.4m across 1 buyer, primarily Leicestershire County Council, trading as ESPO.
Active contracts
3
no new awards in 30d
Contracted (12m)
£16.4m
new
Public buyers
1
stable this month
Top buyer share
100%
Leicestershire County Council, trading as ESPO
Contracts won · 6 total · 3 active · 0 expired
Every contract award published under the Procurement Act.
| Title | Buyer | Award type | Value | Awarded | Status |
|---|---|---|---|---|---|
| 991_26 Supply of Early Years and Curriculum Product Ranges | Leicestershire County Council, trading as ESPO | Shared contract | £10.0m lot total · 48 suppliers | 12 Mar 2026 | pending |
| 991_26 Supply of Early Years and Curriculum Product Ranges | Leicestershire County Council, trading as ESPO | Shared contract | £6.0m lot total · 44 suppliers | 12 Mar 2026 | pending |
| 991_26 Supply of Early Years and Curriculum Product Ranges | Leicestershire County Council, trading as ESPO | Shared contract | £400k lot total · 32 suppliers | 12 Mar 2026 | pending |
| 991_26 Supply of Early Years and Curriculum Product Ranges | Leicestershire County Council, trading as ESPO | Shared contract | — lot total · 48 suppliers | — | active |
| 991_26 Supply of Early Years and Curriculum Product Ranges | Leicestershire County Council, trading as ESPO | Shared contract | — lot total · 44 suppliers | — | active |
| 991_26 Supply of Early Years and Curriculum Product Ranges | Leicestershire County Council, trading as ESPO | Shared contract | — lot total · 32 suppliers | — | active |
Top buyers · by total award value
Who this supplier sells to.