PS.
PublicSupply
account_balanceBuyersbusinessSuppliersdescriptionNoticescategoryCategories
BuyersSuppliersNoticesCategories
verified_userData sourced from Contracts Finder, Find a Tender, and Companies House.
Contracts Finder ↗Find a Tender ↗Procurement Act 2023 ↗
  1. Home›
  2. Suppliers›
  3. VISITOR INSIGHTS LIMITED
VI

VISITOR INSIGHTS LIMITED

Lincoln
Large

Visitor Insights Limited is a UK-based provider of geolocation and demographic data, offering insights into human movement and behaviors. They deliver data solutions for various sectors including real estate, financial services, and local authorities.

visitorinsights.ai ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£274k
Live
6
Buyers
10
12m
—
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities2
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts6 / 11
  • Top buyers10
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags1
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — VISITOR INSIGHTS LIMITEDUpdated 20 Jul 2026

At a glance · for buyers and watchdogs

VISITOR INSIGHTS LIMITED has won £274k across 10 public-sector buyers, with 6 live contracts.

Why: top buyer Barnsley Metropolitan Borough Council at 46% · 1 active risk flag · 0 modifications.

Decision signals
1Active red flags
ActiveCompany status
6 of 11Live contracts
46%Top-buyer concentration
—Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Sectors served · 2/8
Central government✓
Local government✓
NHS & health✓
Housing✓
Utilities & energy✓
Financial services✓
Education✓
Defence✓
Services · 3
Geolocation and Mobility DataProvides insights into visitor movements, demographic profiling, and behavioral patterns. ↗
Visitor Journey AnalysisAnalyzes pedestrian journeys and footfall data to inform decision-making.
Market Share and Competition AnalysisOffers insights into market share and competitive analysis for various sectors.
Frameworks & DPS · 2 from notices
  • Footfall and Visitor Behaviour ReportingDartford Borough Council · £24k
  • MDDC202210-007 - Town Centre's Footfall AnalysisMid Devon District Council · £6k

Extracted automatically from visitorinsights.ai on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies

Delivery stories the supplier has published, with sector and outcome.

⚑ Self-reported
—

No case studies yet

Once a claimed supplier publishes delivery stories — the buyer, the sector, what was delivered and the outcome — they appear here.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships

Independently issued. Verification dates cross-checked against issuer registers.

↔ Cross-checked
—

No accreditations recorded

B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 6 live · 5 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
Digital Ipswich - Data Insights Platform - AWARD
Ipswich Borough Council7222230001 Jul 2024£50k3 yrsLive
Footfall and Visitor Behaviour Reporting
Dartford Borough Council7300000005 Apr 2024£24k3 yrsLive
Measuring Footfall - A new solution
Barnsley Metropolitan Borough Council3164400021 Dec 2024£63k2.1 yrsLive
Measuring Footfall - A New Solution
Barnsley Metropolitan Borough Council7230000005 Mar 2024£63k—Closed
Mobile Locational Analytics Data - AWARD
Historic England7311000001 Jun 2023£24k12 moClosed
MDDC202210-007 - Town Centre's Footfall Analysis
Mid Devon District Council7930000031 Mar 2023£6k12 moClosed
Footfall, Visitor Insight and Data Monitoring Solution for BCP Council
Bournemouth Christchurch and Poole Council4800000001 Apr 2022£35k2 yrsClosed
QU514 - Footfall Data - AWARD
Birmingham City Council7230000027 Sept 2021£9k6 moClosed
FOOTFALL DATA MONITORING
Bromsgrove District Council————Live
FOOTFALL DATA MONITORING
Redditch Borough Councils————Live
Total live value £137k · mean award £25k1–10 of 11

Top buyers · 10 buyers · top 3 = 77%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
Barnsley Metropolitan Borough Council
2 contracts
46%
since 2024
2
Ipswich Borough Council
1 contract
18%
since 2024
3
Bournemouth Christchurch and Poole Council
1 contract
13%
since 2022
4
Dartford Borough Council
1 contract
9%
since 2024
5
Historic England
1 contract
9%
since 2023
6
Birmingham City Council
1 contract
3%
since 2021
7
Mid Devon District Council
1 contract
2%
since 2023
8
Bromsgrove District Council
1 contract
0%
9
Redditch Borough Councils
1 contract
0%
10
South Kesteven District Council
1 contract
0%

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
Yorkshire2 contracts
46%
South West3 contracts
24%
Eastern1 contract
18%
South East1 contract
9%
West Midlands2 contracts
3%
East Midlands1 contract
0%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). VISITOR INSIGHTS LIMITED highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
DE
Deloitte LLP
No£200.0m1
PC
PA Consulting
No£150.0m1
AT
Atamis Ltd
Yes£36.4m3
F(
Frequentis (UK) Limited
Yes£15.3m1
I(
Ipsos (Market Research) Ltd
No£10.6m7
VI
VISITOR INSIGHTS LIMITED
No——
Compare peers →

Red flags · 1 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
Confirmation statement overdue. Statement was due 19 May 2026.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
Trading status
Active
Live at Companies House
Annual accounts
Up to date
Last made up to 30 Apr 2025
Confirmation statement
Overdue
Due 19 May 2026
Outstanding charges
0
No charges registered
Insolvency history
None
No insolvency cases registered
Certifications (ISO, Cyber Essentials, Living Wage, B-Corp, modern-slavery) are supplier self-reported and appear once a claimed profile adds them.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Live sync — registered details, directors, PSC and SIC codes.

✓ Live sync

Registered details

Company no.
12398055
Status
Active
Type
Private limited
Incorporated
13 Jan 2020
Reg. office
Tower House, Lucy Tower Street, Lincoln, LN1 1XW
SIC codes
63110
Last accounts
30 Apr 2025
Next accounts due
31 Jan 2027

Directors & PSC

  • MONEY, Dean Andrew — director
    Appointed 26 Apr 2021
  • SCHMULIAN, Jason Marc — director
    Appointed 26 Apr 2021
  • Fetch Holdings Cy Limited — person with significant control
    significant influence or control

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
VISITOR INSIGHTS LIMITED
12398055 · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.