Supplier · Peer benchmark
Peer comparison
How BakerBaird Communications stacks up against suppliers competing for the same workloads — based on overlap with its 5 signature CPV codes over the last 24 months.
Value band:
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CohortBakerBaird Communications(You)KPMG LLPManning Gottlieb OMDBauer Media Outdoor UK LtdClear Channel LtdOcean Outdoor UK Ltd
iAuto-picked from 5 signature CPV codes · last 24 months overlap
Metric | KP KPMG LLP Peer · rank #1 | MG Manning Gottlieb OMD Peer · rank #2 | BM Bauer Media Outdoor UK Ltd Peer · rank #3 | BC BakerBaird Communications (You) · target supplier | CC Clear Channel Ltd Peer · rank #5 | OO Ocean Outdoor UK Ltd Peer · rank #6 |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £314.6m | £25.4m | £319k | £10k(−100%) | £6k | — |
| Framework headroomPer-supplier share of framework ceilings | £40.1m | — | £5.0m | — | — | — |
| Total awarded (lifetime)All time, all contracts | £4.7bn | £637.1m | £8.3m | £85k(−100%) | £217.4m | £93.1m |
| Contracts won (12m)Distinct awards last year | 92 | 4 | 13 | 1(−88%) | 2 | |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —