Supplier · Peer benchmark
Peer comparison
How R4 advertising (a trading name of Rebel Lion Advertising) stacks up against suppliers competing for the same workloads — based on overlap with its 1 signature CPV code over the last 24 months.
Value band:
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CohortR4 advertising (a trading name of Rebel Lion Advertising)(You)Manning Gottlieb OMDBauer Media Outdoor UK LtdOcean Outdoor UK LtdDIGITAL UNLIMITED GROUPStory uk ltd
iAuto-picked from 1 signature CPV code · last 24 months overlap
Metric | MG Manning Gottlieb OMD Peer · rank #1 | BM Bauer Media Outdoor UK Ltd Peer · rank #2 | RA R4 advertising (a trading name of Rebel Lion Advertising) (You) · target supplier | OO Ocean Outdoor UK Ltd Peer · rank #4 | DU DIGITAL UNLIMITED GROUP Peer · rank #5 | SU Story uk ltd Peer · rank #6 |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £25.4m | £319k | — | — | — | — |
| Framework headroomPer-supplier share of framework ceilings | — | — | — | — | — | — |
| Total awarded (lifetime)All time, all contracts | £637.1m | £8.3m | — | £93.1m | £58.2m | £17.4m |
| Contracts won (12m)Distinct awards last year | 4 | 12 | — | — | 1 | |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —