Supplier · Peer benchmark
Peer comparison
How K2 Marketing stacks up against suppliers competing for the same workloads — based on overlap with its 2 signature CPV codes over the last 24 months.
Value band:
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CohortK2 Marketing(You)Deloitte LLPWSP UK LimitedNEWTON CONSULTING LIMITEDEcorys UKOcean Outdoor
iAuto-picked from 2 signature CPV codes · last 24 months overlap
Metric | DE Deloitte LLP Peer · rank #1 | WU WSP UK Limited Peer · rank #2 | NC NEWTON CONSULTING LIMITED Peer · rank #3 | EU Ecorys UK Peer · rank #4 | KM K2 Marketing (You) · target supplier | OO Ocean Outdoor Peer · rank #6 |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £158.3m | £88.2m | £63.9m | £2.6m | — | — |
| Framework headroomPer-supplier share of framework ceilings | £5.5m | £731k | £400k | — | — | — |
| Total awarded (lifetime)All time, all contracts | £1.9bn | £2.1bn | £88.4m | £124.9m | — | £88.1m |
| Contracts won (12m)Distinct awards last year | 92 | 164 | 12 | 5 | — | — |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —