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  4. Alison Black Ltd trading as Sportmax
AB

Alison Black Ltd trading as Sportmax

Musical instruments
Large

Sportmax is a supplier of leisure centre retail solutions, specializing in Speedo swimwear and accessories. They provide a wide range of sports products and support for leisure centres in the UK.

sportmax.co.uk ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£214k
Live
4
Buyers
6
12m
—
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities1
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts4 / 7
  • Top buyers6
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags0
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — Alison Black Ltd trading as SportmaxUpdated 13 Jul 2026

At a glance · for buyers and watchdogs

Alison Black Ltd trading as Sportmax has won £214k across 6 public-sector buyers, with 4 live contracts.

Why: top buyer London Borough of Southwark at 54% · 0% in Musical instruments · 0 active risk flags · 0 modifications.

Decision signals
0Active red flags
No CH recordCompany status
4 of 7Live contracts
54%Top-buyer concentration
0%Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Services · 1
Leisure Centre Retail SolutionsSportmax offers retail solutions for leisure centres, including bespoke branded merchandise displays and stock management. ↗
Frameworks & DPS · 1 from notices
  • The provision of swimming aids and sports equipment to leisure facilities within HullKingston Upon Hull City Council · £50k

Extracted automatically from sportmax.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies · 1

Delivery stories from the supplier’s website. Clients are not yet cross-checked against award records.

◐ From supplier website
Fife Sports and Leisure TrustSportmax has partnered with Fife Sports and Leisure Trust since 2013, providing retail solutions and support for their venues. ↗

Extracted automatically from sportmax.co.uk on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships

Independently issued. Verification dates cross-checked against issuer registers.

↔ Cross-checked
—

No accreditations recorded

B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 4 live · 3 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
University of Warwick Sports Hub Retail Area Tender - AWARD
University of Warwick3740000001 Oct 2025—3 yrsLive
Pool Toys & Accessories
Warrington Borough Council1841200001 Jun 2025£13k5 yrsLive
Leisure Services - Retail Stock
London Borough of Southwark3740000021 Jun 2023£116k2 yrsClosed
Award of Supply of resalable Sports Goods
NORTH TYNESIDE COUNCIL1800000001 Jul 2018£35k12 moClosed
The provision of swimming aids and sports equipment to leisure facilities within Hull
Kingston Upon Hull City Council3741200001 Nov 2017£50k2 yrsClosed
University of Warwick Sports Hub Retail Area Tender
University of Warwick37400000———Live
T24/25-029 Tender for Sports Retail Stock - Lagan Valley LeisurePlex and Dundonald International Ice Bowl
DfE Lisburn and Castlereagh City Council37400000———Live
Total live value £13k · mean award £31k

Top buyers · 6 buyers · top 3 = 94%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
London Borough of Southwark
1 contract
54%
since 2023
2
Kingston Upon Hull City Council
1 contract
23%
since 2017
3
NORTH TYNESIDE COUNCIL
1 contract
16%
since 2018
4
Warrington Borough Council
1 contract
6%
since 2025
5
University of Warwick
2 contracts
0%
since 2025
6
DfE Lisburn and Castlereagh City Council
1 contract
0%

Category mix

CPV-division share of last-12m awarded value.

✓ From notices
Musical instruments37
0%
Clothing & footwear18
0%

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
London1 contract
54%
Yorkshire1 contract
23%
North East1 contract
16%
North West1 contract
6%
West Midlands2 contracts
0%
Northern Ireland1 contract
0%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). Alison Black Ltd trading as Sportmax highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
WN
WM. NORTHAM & COMPANY LIMITED
No£18.0m1
SI
SMI INT GROUP LIMITED
Yes£6.7m4
HB
Healthy Bean Ltd
Yes£6.7m7
WE
WORKWEAR EXPRESS LIMITED
Yes£6.7m4
UG
UKR General Trading Limited
Yes£6.7m3
AB
Alison Black Ltd trading as Sportmax
No——
Compare peers →

Red flags · 0 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
No Companies House record linked — automated risk checks unavailable.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
No Companies House record linked — statutory compliance checks unavailable.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Registered details, directors and PSC.

✓ Live sync
🏛

No Companies House record linked

No Companies House number on file — this supplier may be overseas, a sole trader or a consortium.

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
—
— · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.