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23 Limited

London
SME

23 Limited operates the Smoke Free app, which is designed to help users quit smoking through various tools, support, and scientifically proven methods. The app has received numerous positive reviews and is backed by research.

smokefreeapp.com ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£26.2m
Live
16
Buyers
14
12m
£52k
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts16 / 18
  • Top buyers14
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags0
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — 23 LimitedUpdated 10 Aug 2026

At a glance · for buyers and watchdogs

23 Limited has won £26.2m across 14 public-sector buyers, with 16 live contracts. No active Companies House risk flags.

Why: top buyer NHS England at 95% · 0 active risk flags · 0 modifications.

Decision signals
0Active red flags
ActiveCompany status
16 of 18Live contracts
95%Top-buyer concentration
—Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Services · 1
Smoke Free AppAn app that provides tools, tips, and community support to help users quit smoking. ↗

Extracted automatically from smokefreeapp.com on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies

Delivery stories the supplier has published, with sector and outcome.

⚑ Self-reported
—

No case studies yet

Once a claimed supplier publishes delivery stories — the buyer, the sector, what was delivered and the outcome — they appear here.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships

Independently issued. Verification dates cross-checked against issuer registers.

↔ Cross-checked
—

No accreditations recorded

B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 16 live · 2 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
Smokefree App & Medication
City of Bradford Metropolitan District Council—23 Dec 2025£52k7 moLive
Smoking cessation app
Somerset Council4810000001 Mar 2025£218k3 yrsLive
Smoke Free Licences
Nottinghamshire County Council4819000001 Nov 2024£50k2 yrsLive
National Digital Tobacco Treatment Service Framework
NHS England8510000001 Feb 2024£25.0m3 yrsLive
Vehicle Repair
The Police, Fire and Crime Commissioner for Northamptonshire3421000003 Jul 2023£850k3 yrsClosed
The Provision of a Smoke Free App
Hertfordshire County Council————Live
Smokefree App & Medication
City of Bradford Metropolitan District Council—23 Dec 2025£52k7 mopending
KMCIT-246 Stop Smoking Mobile Application to Support Adult Smokers to Quit
The Council of the Borough of Kirklees33693000———Live
Smokefree app
East Riding of Yorkshire Council————Live
Stop Smoking Enhanced Digital Intervention Service (PSR MSPP)
Norfolk County Council————Live
Total live value £25.3m · mean award £1.5m1–10 of 18

Top buyers · 14 buyers · top 3 = 99%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
NHS England
1 contract
95%
since 2024
2
The Police, Fire and Crime Commissioner for Northamptonshire
1 contract
3%
since 2023
3
Somerset Council
1 contract
1%
since 2025
4
City of Bradford Metropolitan District Council
4 contracts
0%
since 2025
5
Nottinghamshire County Council
1 contract
0%
since 2024
6
Hertfordshire County Council
1 contract
0%
7
The Council of the Borough of Kirklees
1 contract
0%
8
East Riding of Yorkshire Council
1 contract
0%
9
Norfolk County Council
1 contract
0%
10
Suffolk County Council
2 contracts
0%

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
Yorkshire7 contracts
96%
East Midlands3 contracts
3%
South West1 contract
1%
Eastern5 contracts
0%
South East1 contract
0%
North East1 contract
0%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). 23 Limited highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
CU
CDW UK Ltd
No£3.2m1
OU
OVIVA UK LIMITED
No£3.0m12
(O
(2) Optima Health UK Limited
No£2.5m1
PH
Pulse Healthcare Limited t/a Xyla
No£2.0m6
YS
You. Smart. Thing.
Yes£1.6m1
23
23 Limited
Yes£52k—
Compare peers →

Red flags · 0 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
✓ Clean. No active risk signals from Companies House status, charges or insolvency records.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
Trading status
Active
Live at Companies House
Annual accounts
Up to date
Last made up to 31 Mar 2025
Confirmation statement
Up to date
Next due 10 Nov 2026
Outstanding charges
0
No charges registered
Insolvency history
None
No insolvency cases registered
Certifications (ISO, Cyber Essentials, Living Wage, B-Corp, modern-slavery) are supplier self-reported and appear once a claimed profile adds them.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Live sync — registered details, directors, PSC and SIC codes.

✓ Live sync

Registered details

Company no.
03885216
Status
Active
Type
Private limited
Incorporated
29 Nov 1999
Reg. office
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
SIC codes
62020
Last accounts
31 Mar 2025
Next accounts due
31 Dec 2026

Directors & PSC

  • ROSS, Louise — secretary
    Appointed 03 Aug 2023
  • CRANE, David, Dr — director
    Appointed 29 Nov 1999
  • Dr David Crane — person with significant control
    ownership of shares 75 to 100 percent · voting rights 75 to 100 percent · right to appoint and remove directors · right to appoint and remove directors as trust · right to appoint and remove directors as firm

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
23 LIMITED
03885216 · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.