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SW

Swayable

Business services
SME

Swayable is a creative pre-testing platform that uses causal AI to run automated experiments with real human responses, helping brands measure the impact of their content and messaging on public opinion.

swayable.com ↗

Summary from the supplier’s website — unverified

Compare peers
Awarded
£29k
Live
1
Buyers
1
12m
£15k
At a glance
  • Quick answer
Profile
  • Social value
  • ESG & policies
  • Capabilities
  • Buyer references
  • Accreditations
Track record · verified
  • KPI performance
  • Contracts1 / 2
  • Top buyers1
  • Category mix
  • Geography
  • Peers5
Trust & risk
  • Red flags0
  • Compliance
  • Modifications
  • News
Company
  • Companies House
  • Financial
  • Org tree
Quick answer — SwayableUpdated 03 Aug 2026

At a glance · for buyers and watchdogs

Swayable has won £29k across 1 public-sector buyer, with 1 live contract.

Why: top buyer Cabinet Office at 100% · 100% in Business services · 0 active risk flags · 0 modifications.

Decision signals
0Active red flags
No CH recordCompany status
1 of 2Live contracts
100%Top-buyer concentration
100%Category exposure
0Contract modifications
If you're a buyer:CapabilitiesReferencesKPIComplianceWatchdog?FlagsModificationsConcentrationNews

Social value

Commitments mapped to the Government Social Value Model themes.

⚑ Self-reported
—

No social-value commitments yet

Jobs, skills, environmental, inequality and community commitments appear here once a claimed supplier attributes them to awarded contracts, or once we detect them on the supplier’s website.

ESG & policies vault · 0/5

Key governance & sustainability policies. Published documents link out; missing ones are greyed.

↔ Cross-checked
Net-zero planNot provided✓
Modern slavery statementNot provided✓
EDI policyNot provided✓
Anti-briberyNot provided✓
Data protectionNot provided✓

Capabilities

What this supplier does, where they sit, who they sell to.

◐ From website & notices
Services · 4
Creative TestingSwayable’s high-powered RCT measurements prove how creative and messaging impact brand love, favorability, and purchase intent. ↗Brand TrackingTrack consumer opinion and brand equities over time, with customized segmentation to provide granular audience insights. ↗Research SurveysGet a real-time pulse on consumer sentiment and opinions by polling respondents on brand perception or any other metrics. ↗Workflow IntegrationDeploy systematic creative testing across the enterprise to ensure creative and media investments generate real business value. ↗

Extracted automatically from swayable.com on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Case studies · 3

Delivery stories from the supplier’s website. Clients are not yet cross-checked against award records.

◐ From supplier website
New Balance Tests Celebrity Ads to Inform Targeting StrategyFor New Balance’s 'We Got Now' campaign, the brand needed to deploy creative content testing to uncover which celebrity ad spots would drive the highest increases in favorability, consideration, and positive feedback among younger audiences. ↗Influential uses RCT testing to prove the impact of creator contentInfluential employs Swayable's RCT testing to validate the effectiveness of influencer content. ↗Creative Testing Case StudiesSwayable has worked with brands like DoorDash and New Balance to demonstrate the effectiveness of creative testing. ↗

Extracted automatically from swayable.com on Jul 2026. Not independently verified — treat as the supplier’s own marketing claims.

Buyer references

Named public-sector contacts who have agreed to act as a reference.

✓ Confirmed by buyer
—

No buyer references yet

Public-sector buyers can confirm they'll act as a reference for this supplier. Confirmed references — with the contract they relate to — show here.

Accreditations & memberships

Independently issued. Verification dates cross-checked against issuer registers.

↔ Cross-checked
—

No accreditations recorded

B-Corp, ISO, Cyber Essentials, Living Wage and similar credentials appear here once added by a claimed supplier and cross-checked against the issuing register.

KPI performance

Delivery, budget and satisfaction scores reported quarterly by buyers.

✓ Verified
84

No verified KPI scores yet

Once buyers report contract KPIs — delivery on time, on budget, satisfaction, adoption and accessibility — a weighted grade and breakdown appear here.

Contracts · 1 live · 1 historic

Pulled from Contracts Finder & Find a Tender. Most recent first.

✓ From notices
TitleBuyerCPVAwardedValueTermStatus
Creative Testing
Cabinet Office7931000030 Mar 2026£15k12 moLive
Creative Testing
Cabinet Office—08 Apr 2026£15k12 mopending
Total live value £15k · mean award £15k

Top buyers · 1 buyers · top 3 = 100%

Share of awarded value. Concentration fires above 40% for any single buyer.

✓ From notices
1
Cabinet Office
2 contracts
100%
since 2026

Category mix

CPV-division share of last-12m awarded value. Single-category exposure: 100%.

✓ From notices
Business services79
100%
⚠ Concentration: 100% of recent awarded value sits in a single CPV division. A category-specific downturn would materially affect revenue.

Geography

Distribution of awarded value by buyer region.

✓ From notices
UK · schematic only
London2 contracts
100%

Peers

Suppliers with overlapping CPVs & buyers (last 24m). Swayable highlighted.

✓ From notices
SupplierSME?Awarded · 24mContracts
VG
Verian Group UK Ltd
Yes£5.2m7
IF
IFF
Yes£4.1m7
TI
Thinks Insight and Strategy (Britain Thinks) Limited (Previously
Yes£3.0m1
CR
Critical Research Ltd.
Yes£2.7m8
I(
Ipsos (Market Research) Ltd
No£2.3m7
SW
Swayable
Yes£15k—
Compare peers →

Red flags · 0 active

Automated scan of Companies House status, charges and insolvency records.

✓ Verified
No Companies House record linked — automated risk checks unavailable.

Compliance scorecard

Derived from Companies House filings — not a full supplier-assurance check.

↔ Cross-checked
No Companies House record linked — statutory compliance checks unavailable.

Modifications

Variations to awarded contracts logged under Procurement Act 2023 s.74.

✓ From notices
±

No modifications recorded

No published contract variations for this supplier. Modification notices appear here as they are issued under the Procurement Act 2023.

News mentions

UK trade press & nationals, matched to this supplier.

◰

No news mentions found

We haven't matched any recent UK press coverage to this supplier. Mentions appear here automatically as they're published.

Companies House

Registered details, directors and PSC.

✓ Live sync
🏛

No Companies House record linked

No Companies House number on file — this supplier may be overseas, a sole trader or a consortium.

Financial

Filed accounts from Companies House.

↔ From Cos House
£

No financial filings on record

Turnover, profit and headcount appear here once audited or micro-entity accounts are filed at Companies House.

Org tree

Group structure and ownership.

↔ From Cos House
—
— · this company

Independent. No parent company or subsidiaries recorded at Companies House for this entity.