Supplier · Peer benchmark
Peer comparison
How Kantar UK, Limited, trading as Kantar Worldpanel stacks up against suppliers competing for the same workloads — based on overlap with its 1 signature CPV code over the last 24 months.
Value band:
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CohortKantar UK, Limited, trading as Kantar Worldpanel(You)Verian Group UK LtdIpsos (Market Research) LtdIFFCritical Research Ltd.Thinks Insight and Strategy (Britain Thinks) Limited (Previously
iAuto-picked from 1 signature CPV code · last 24 months overlap
Metric | VG Verian Group UK Ltd Peer · rank #1 | I( Ipsos (Market Research) Ltd Peer · rank #2 | IF IFF Peer · rank #3 | CR Critical Research Ltd. Peer · rank #4 | KU Kantar UK, Limited, trading as Kantar Worldpanel (You) · target supplier | TI |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £25.1m | £18.9m | £2.7m | £1.0m | — | — |
| Framework headroomPer-supplier share of framework ceilings | £940k | £600k | £3.6m | — | — | — |
| Total awarded (lifetime)All time, all contracts | £47.4m | £100.8m | £76.2m | £5.0m | — | £3.2m |
| Contracts won (12m)Distinct awards last year | 19 | 39 | 24 | 2 | — | — |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —