Supplier · Peer benchmark
Peer comparison
How Trading as Fresh Air Production stacks up against suppliers competing for the same workloads — based on overlap with its 2 signature CPV codes over the last 24 months.
Value band:
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CohortTrading as Fresh Air Production(You)Ipsos (Market Research) LtdPeople For Research LimitedBMG RESEARCH LTDInseego UK LTD (formerly C Track LTD)Fortius VA Limited
iAuto-picked from 2 signature CPV codes · last 24 months overlap
Metric | I( Ipsos (Market Research) Ltd Peer · rank #1 | PF People For Research Limited Peer · rank #2 | BR BMG RESEARCH LTD Peer · rank #3 | TA Trading as Fresh Air Production (You) · target supplier | U Inseego UK LTD (formerly C Track LTD) Peer · rank #5 | FV Fortius VA Limited Peer · rank #6 |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £20.9m | £7.5m | £1.4m | — | — | — |
| Framework headroomPer-supplier share of framework ceilings | £2.6m | — | — | — | — | — |
| Total awarded (lifetime)All time, all contracts | £104.8m | £14.3m | £30.8m | £10k(−100%) | £28.4m | £3.6m |
| Contracts won (12m)Distinct awards last year | 41 | 8 | 13 | — | — | |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —